Human insight, amplified by AI.
Sami combines CI Group’s strategy, communications and data expertise with the power of AI. We help you work faster, smarter and deliver campaigns that stand out.
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What is sami?
Sami combines the expertise of CI Group’s leading strategy, communications and data specialists with the power of AI to deliver smarter, more impactful solutions and campaigns. All supported by a safe, secure platform for using AI.
CI Group Mission: We Make It Better.
sami Mission: We Make AI Better.
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Why sami?
| HUMAN REFINED | Every strategy, idea and piece of content is reviewed by CI experts for accuracy, tone and cultural fit. |
| OUTCOME LED | We focus on results, not features. That means better content, faster work, clear value. |
| SECURE BY DESIGN | Enterprise grade governance and client specific environments for safe experimentation. |
| BUILT TO FIT | Sami works with the tools you already use – CRM, CMS, operations platforms, and more. |
| RESPONSIBLE ADOPTION | Responsible adoption & clear guardrails, training and hands-on support so teams use AI responsibly. |
What does sami do?
Strategy, PR & Communications
Smarter campaigns with AI insights, faster content, and better targeting. From influencer research and media monitoring to internal comms, all refined by our experts.
Insight & Digital Solutions
Data-driven creativity for campaigns and digital experiences. AI helps us analyse, design, and deliver content that performs.
i am sami Platform
A secure environment to build custom AI tools, automate work, and experiment safely which can also be blended with proven technologies.
Request Your AI Discovery Call
i am sami spotlight
Build, govern and scale your private AI capability.
- Custom agents & workflows: Automate tasks step by step (eg research → draft → QA → publish) with our team overseeing.
- Private, compliant environments: We use the same proven security trusted by Fortune 500 companies, keeping data safe and fully under control.
- Connect your stack: Integrate CRM, CMS, DAM, analytics and data sources to act on real context.
- Observability & QA: Built-in testing and versioning to keep standards high.
- Scale with confidence: Move from pilot to production with clear guides and support.
Our approach: EASE
We make adoption simple with a clear pathway
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Educate
Build confidence and literacy.
Align on opportunities and guardrails.
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Adopt
Run high impact pilots that prove value quickly.
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Secure
Stand up brand aligned, compliant environments for safe use.
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Enrol
Embed AI into culture and workflows for long term success.
Where i am sami helps most
We guide your team through a structured, supported adoption process:
1. Create content faster without losing quality (FAQs, emails, social posts).
2. Smarter PR and comms; better targeting and clearer insights.
3. Custom AI agents & workflows; secure, scalable solutions for complex work.
4. Safe experimentation in a controlled, compliant space.
We don’t just drop in tools. We build capability.
What good looks like
| SHORTER | content cycles without sacrificing quality. |
| CONSISTENT | brand voice across channels. |
| FASTER | responses to market opportunities. |
| CLEAR | governance that satisfies IT and compliance. |
| VISIBLE | impact on efficiency and campaign performance. . |
Employee owned. Invested in your success
As an Employee-Owned Trust, everyone in our business has a stake in making it better. That means more care, more collaboration and a long-term mindset in every project.
Trust, security and compliance
We design with governance in mind: data protection reviews to security architecture. You always stay in control of your data.
Let’s Explore What AI Can Do for You
Book a free AI Discovery call with one of our strategy leads.
No jargon. No pressure. Just clarity.
No jargon. No pressure. Just clarity.