Human expertise, amplified by AI
What can sami do for you?
AI-powered marketing
Our expert team uses AI to deliver sharper campaigns, faster content, deeper insights and more impactful results.
AI consultancy
A structured path to organisational AI adoption: from identifying where it can help you, training your teams to use it, and scaling it company-wide.
i am sami platform
Our platform where your teams can use the best AI tools and models available, with everything managed, supported and kept secure by us.
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AI-powered marketing services
Sharper work, delivered by experts who turn AI into real results.
AI is seriously changing the game, and has raised the bar for what ‘good’ marketing looks like. Our PR, strategy and creative teams use AI every day. Not to replace expertise, but to amplify it. The result is better work, delivered faster, with clearer measurable impact. That’s exactly what we offer through our AI-powered marketing services.
1 | Strategy, PR & communications
We use AI to sharpen messaging, identify more specific audience segments, and reveal insights that others might miss. The result is smarter targeting, more strategic decision-making, and campaigns that actually land.
2 | Content & creative
From avatars to video, we’ve built AI into our process of producing high-quality content at speed – which always keeps your brand voice consistent, and never feels generic.
3 | Insight & digital solutions
We help you make sense of your data. Not by adding more dashboards, but by surfacing what matters most and turning it into clear, actionable priorities – so you can make decisions faster and invest where it will have the greatest impact.
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AI adoption & consultancy
From curiosity to confidence. We’ll take you there.
Many organisations experiment with AI. Yet, 95% of AI projects fail. Why? Because they lack a clear, safe path to success. That’s exactly where we come in.
Our EASE Framework is a structured route to organisational AI adoption: taking you from educating your teams on how to use it, through to it becoming a company-wide part of your daily business operations.
We don’t just hand over a set of tools and leave you to it. We work alongside you at every stage of the journey, helping you identify where AI will deliver the most value and turning that into practical, lasting change your whole team can adopt with confidence.
i am sami
Your secure space to explore AI – without the risk.
i am sami is CI Group’s private, secure AI environment – an all-in-one space where your team can explore and use AI with complete confidence.
i am sami is CI Group’s private, secure AI platform. An all-in-one space where your team can explore and get the best from AI, with complete confidence that everything you share remains protected and under your control.
There is a chat space for everyday tasks powered by the world’s best AI models, alongside a tailored environment powered by our custom AI agents, designed around your organisation’s needs, workflows and commercial priorities.
The result: your own AI workspace, set up for your business and supported by our team. No data leaks, no compliance headaches, and no complexity of navigating tools on your own.
AI tools, handpicked by you
There’s no shortage of AI tools out there. But finding the ones that are actually worth using, reliable, effective and right for the task, can be confusing. Our AI specialists have done that research for you, bringing together the best platforms into one place. And because every organisation is different, we’ll recommend the right combination for you based on what your team will actually be using them for from copywriting to research, video to data analysis.
One platform, with one fixed cost. No paying for multiple subscriptions for different AI tools across your team, and as your needs evolve, you’re free to add more tools at any point.
Every tool is brought together through our own thin technology layer that connects everything seamlessly, keeps your data secure, and removes the complexity of managing multiple platforms.
Trust, security and compliance
We design with governance in mind: data protection reviews to security architecture. You always stay in control of your data.
Why sami?
CI Group has been delivering B2B marketing and communications for over 30 years. Sami is what happens when that expertise meets serious AI capability.
AI is only as good as the people using it. We know that it delivers the best results when it’s used by experts who not only understand it strategically, but also understand your business, your audience and your goals.
We work with businesses that operate in complex, regulated environments where accuracy and compliance are just as important as creativity. That depth of understanding is built into everything we do with AI, so the work is not just faster and smarter – it’s done properly, with the right safeguards in place.
As an employee-owned business, every person in our team has a stake in your success. That means more care in how we approach our work, a strong sense of responsibility in the results we deliver, and a genuine commitment to doing a great job for you.
Not sure where to start? That’s fine. Let’s figure it out together.
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Download our AI Confidence Guide – a straightforward look at how to approach AI without the overwhelm.