We Make It Better.
At CI Group we intergrate marketing solutions and make your campaigns Better. We blend creativity, strategy, and innovation to amplify brands, connect them with the audiences that matter most, and deliver results that make a real difference. With over 30 years of experience, we’ve helped some of the world’s leading names thrive across diverse sectors – from IT and retail to sustainability.
As part of our promise to make it better, we’ve launched sami – our specialist AI agency – alongside i am sami, our secure AI platform. Together, they combine human expertise with advanced technology to help clients adopt AI safely and strategically. sami reflects our belief that AI should be practical, responsible, and built around the needs of every brand.
OUR SERVICES
AI Strategy
AI is integrated across our services through our EASE framework – educating teams, adopting pilots, securing safe environments, and enrolling AI to deliver sharper results.
Experiential and Events
From conferences and exhibitions, to incentives and rewards programmes – we deliver activations that motivate, inspire, and spark excitement.
Digital Strategy & Communications
We dive deep into consumer trends and develop strategies and experiences that drive deliver measurable ROI.
Creative Design and Branding
From creative collateral to full-scale rebrands – we create ideas with impact, and use authentic storytelling and sharp design to win your audience’s hearts and minds.
PR and Strategic Communications
Wherever you want your brand’s message to go, we take it there with dynamic campaigns that shape narratives, spark conversation, and build trust and reputation.
Channel Marketing Services
We drive partner engagement, accelerate sales, and maximise ROI at joined-up touchpoints across the entire IT channel ecosystem.
An AI Workshop Built Around Your Business, Not Ours
Our workshop is designed around your current business goals. You’ll leave with practical solutions to your current challenges, powered by AI that helps shift behaviours and drive efficiency across your teams.
Our Work
More Than an Agency
We’re not a one-size-fits-all agency. Every partnership is personal, and every solution is built around what makes your brand unique. Creativity, strategy, and innovation sit at the heart of everything we do.
As an Employee-Owned Trust, we care more, collaborate harder, and think long-term. Our promise? To make it better – for your brand, your people, and your audience.
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We believe that the very best marketing solutions are powered by human creativity and enriched by intelligent technology.
Our specialised business unit sami blends CI Group’s expertise with cutting-edge AI solutions, that make the services we deliver work harder and smarter.
Built on our ethos of ‘we make it better’, sami ensures solutions are both tailored to each client’s needs, and strategically executed to drive real business results for your brand – whatever you want to achieve.
Our Awards
Latest Insights
Reflections on HP & Intel’s Pride Campaign: The power of tangible DE&I activity in the IT Channel
Written by Felicite Burke – Project Director at CI Group The IT channel is a space that, like many industries, it is still working towards becoming as open and inclusive as it should be. And achieving that change requires not just words, but action – and consistent, visible and meaningful engagement. As CI Group […]
Letting AI Lend a Hand in the Creative Studio: Embracing the Tools, Not Replacing the Talent
Written by Pip Kenny, Creative Director of CI Group The last couple of years have brought a tidal wave of headlines about artificial intelligence in the creative sector – some sharing their excitement, others tinged with anxiety about the possibility that technology might one day replace the very people who give brands their visual […]
Creating a place we want to belong: Why team culture matters just as much as business results
Written by Sophie Hughes – Head of Client Services at CI Group Anybody who works in marketing and events will recognise just how demanding and fast-paced the industry is. The pressure to deliver results and move quickly from one project to the next is something familiar to all of us. While achieving strong business […]
