Insights - CI Group

Incentive Strategy and Communication

Creating an impactful incentive strategy, and ensuring its success through effective communication and measurement, is essential to drive performance and engagement. Through meticulously designed pre-event communications, immersive experiences, a deep understanding of motivational psychology, and a team of digital developers and data analysts, we not only aim to inspire action, but also create a lasting […]

PR Tips: 3 Things Baby Brands Should Do

In today’s competitive baby product market, distinguishing your brand is more crucial than ever. Parents are inundated with options, and their decisions are influenced by trust, authenticity, and the quality of the information they receive. To navigate this landscape successfully, baby brands must adopt strategic Public Relations (PR) tactics that resonate with their […]

Puppy Love and Wellness Day with Becthle

Let’s talk about the cutest day we planned and delivered for Bechtle. So, picture this, you’re in your office, doing your day-to-day, ticking off your to-do list with authoritative precision.. But suddenly, you hear the magical sounds of.. puppy barks. Yes, people, PUPPIES! Sounds like a dream, right? In collaboration with Bechtle, we orchestrated a […]

Elevate Your Holiday Marketing and PR Game in 2023.

Tis the season for businesses to shine, and with savvy marketing and PR strategies, you can sleigh the competition. Here are ten actionable tips to make your mark during the festive season, from the brains at CI Group: Express Gratitude: Build lasting connections by expressing gratitude. Personalised thank-you messages, be it through heartfelt emails or […]

Unveiling the Dynamic Connection Between Academia, Data, and Events: Cultivating Tomorrow’s Event Professionals with the Power of Events

The world of events is a dynamic and ever-evolving industry that encompasses a wide range of fields, from conferences and festivals to corporate gatherings and meeting incentives. The Power of Events app encompasses support from live music promoters to major festivals such as Glastonbury and the Notting Hill Carnival, this partnership from these iconic venues […]

Working smarter, not harder: Unlocking the secret to Social Media Algorithms

We all endlessly scrolling through social media is just part of the everyday norm (..right?), though achieving nothing more than a mild sense of dissatisfaction. Our CI strategists have shared a way they use their favourite social media platforms- to work for them. There’s a better way to utilize your time on the platform and […]

Bridging the Data Gap in the Events Industry: Unveiling the Power of Events App

The events industry is a dynamic and vibrant sector that plays a crucial role in shaping economies and cultures worldwide. From grand music festivals and corporate conferences to intimate weddings and local community gatherings, events are a universal language that brings people together. Despite its undeniable significance, the events industry has long been plagued by […]

The Power of Events Unveils Revolutionary Event Industry Insight App

The event industry is poised for an exciting future, as The Power of Events has announced its four-nation tour to introduce the Event Industry Insight App. This app has been designed to be a useful tool to support the industry with data insights and their research needs. Empowering Event Professionals The Event Industry Insight […]

Celebrating CI Group’s Commitment to Sustainability- Pip Kenny Named Power 50 Green Champion by Micebook

In a momentous recognition of her unwavering dedication to sustainability within the UK events industry, Pip Kenny, Group Creative Director at CI Group, has been named a Power 50 Green Champion by Micebook. This prestigious accolade is a testament to her remarkable commitment to making a positive impact on the planet and promoting eco-conscious […]

4 Social Media Trends We Think Will Be Big in 2024

Social media is constantly evolving, and staying ahead of the curve is essential for businesses and individuals looking to make the most of these platforms. As we look forward to 2024, here are four social media trends we believe will dominate the landscape. 1. Niche Communities Gain Prominence in Social Media While large social media […]

New! PearlCloud 4.0 Analytics Portal: AI Enabled Data Storytelling

There are future forward developments happening internally within CI Group’s PearlCloud Analytics Portal. Features that should be understood now, if you want a competitive advantage. Ever heard of AI-Enabled Data Storytelling? This is coming very soon to PearlCloud 4.0. The ability to effectively translate and communicate data insights is paramount, and this feature reshapes how businesses understand […]

CI Group takes home Gold at The IPM Awards 2023

On Thursday 28th September, CI Group attended the IPM Awards Event, celebrating the successes and recognising the amazing innovation, hard work and creativity that is carried out right across the promotional marketing industry. The IPM Awards event was a showcase of innovation and excellence in our industry, and it wouldn’t have been possible without the […]

A client discussion with the Head of Business Intelligence

Unveiling Strategic Insights using Pearl Analytics’ Market Opportunity Assessment Businesses must remain agile and well-informed to thrive. To shed light on this critical aspect, Maureen Vasquez-Guzman (MVG) BD & MM from CI Group, engages in an illuminating conversation with the Head of Business Intelligence at a prominent chip manufacturing company. Together, they explore how CI […]

Pearl Analytics: Cross- functional Insights collaboration

In this insightful interview, Maureen Vasquez- Guzman (MVG) engages in a conversation with Robert Mol (RM), Head Of Pearl Analytics to explore the cross-functional collaboration features available on the PearlCloud platform. Discover how this significantly helps businesses enhance the efficiency and effectiveness of data-driven decision-making by amplifying the power of data for informed and impactful business strategies. MVG: Robert, could you share why the cross-functional collaboration on PearlCloud is […]

Empowering Informed Decisions: How CI Group Drives Business Success Through Data

At CI Group, we understand Business leaders must harness the power of data to make informed decisions to propel their organisations forward, and our mission is to empower these individuals with the insights they require to thrive. Customer Demand: Evaluating Product/Service Need – We assist our clients in evaluating the need for their products or […]

The Impact of AI on Business Intelligence Services

Automation streamlines data tasks, empowering BI pros. AI uncovers unique insights, revealing hidden trends and anomalies. Personalization tailors BI experiences to users’ needs. See real-world applications: finance automates data extraction; retail harnesses customer behavior insights; healthcare enhances diagnostics. As AI evolves, BI’s power grows, offering deeper insights, smarter decisions, and heightened efficiency.

Breaking Down Barriers: How We Make Analytics Accessible and Valuable for Our Clients

We understand the hesitations businesses may have about analytics. We break down barriers with transparency, simplification, and tailored solutions. We provide ongoing support, ensuring you harness analytics’ power effectively. Explore with confidence through our free Proof of Concept. At CI Group, we use our Pearl Analytics to achieve a strategy for lasting success.

How Data-as-a-Service Can Elevate Your Marketing Efforts and Events

In today’s digital landscape, data has become the cornerstone of informed decision-making. With the advent of technology, businesses have access to an unprecedented amount of data that can be leveraged to optimize marketing strategies and enhance the success of events. One emerging trend that has gained significant momentum is Data-as-a-Service (DaaS), a powerful tool that […]

The Role of Data Storytellers at Pearl Analytics part of CI Group

Today businesses are more reliant than ever on data to make informed decisions. But data is only as valuable as it is understandable. That’s where data storytellers come in. CI Group’s Data storytellers are highly analytical people with strong business acumen who analyse complex data sets and turn them into compelling stories that can be easily understood by business stakeholders. They […]

The Power of Recognition: 5 Reasons Why Agencies Should Enter Clients for Awards

In the competitive world of marketing and communications, recognition is a powerful tool that can elevate both agencies and their clients to new heights. Award competitions provide an invaluable opportunity for agencies to showcase their innovative strategies, creative campaigns, and exceptional results. Here are five compelling reasons why all good agencies should consider entering […]

How 5G Networks Will Change the Way We Use Technology

In the rapidly evolving landscape of technology, the advent of 5G networks stands as a pivotal moment with the potential to revolutionize the way we interact with and rely on digital tools. The fifth generation of wireless technology, 5G promises unprecedented speed, lower latency, and greater connectivity, ushering in a new era of possibilities across […]

The 5 Must-Have SEO Tools for Every Smart Marketer

In the fast-paced digital landscape, search engine optimization (SEO) has become a pivotal aspect of any successful marketing strategy. To outshine the competition and increase online visibility, smart marketers rely on a comprehensive set of SEO tools. These tools not only provide valuable insights but also streamline the optimization process. In this blog post, we’ll […]

Maximizing the Potential of Marketing AI while Safeguarding Your Brand

In the dynamic landscape of modern marketing, harnessing the power of artificial intelligence (AI) has become an essential strategy for businesses to stay competitive and relevant. AI technologies can significantly enhance marketing efforts, enabling brands to deliver personalized experiences, optimize campaigns, and streamline operations. However, as brands delve into the realm of AI-driven marketing, ensuring […]

How sustainable Business Technology is helping combat climate change

In the face of the climate crisis, businesses are recognizing their pivotal role in combating climate change. Sustainable business tech is emerging as a vital tool in this fight, enabling companies to integrate eco-friendly practices into their operations, reduce their carbon footprint, and contribute to a more sustainable future. One of the key ways sustainable […]

How AI and Machine Learning are Revolutionising the Marketing and Events Industry

In recent years, Artificial Intelligence (AI) and Machine Learning (ML) have emerged as game-changers in various industries, and marketing and events are no exception. With their ability to analyse massive amounts of data, identify patterns, and make intelligent predictions, AI and ML are transforming the way businesses approach marketing strategies and event planning. Let’s explore […]

Key Factors to Consider When Purchasing Marketing Technology

In the rapidly evolving world of marketing, technology plays a pivotal role in driving success and staying ahead of the competition. With an abundance of marketing tech solutions available, choosing the right ones for your business can be overwhelming. To ensure that you invest wisely, here are some crucial factors to consider when buying marketing […]

How can CI Group support in alcohol brand re-image?

Over the past decade, consumers have undergone a profound shift in alcohol choices. Increasing health consciousness has driven a demand for low-calorie, non-alcoholic, and sustainable options. The craft movement has made people like unique, local drinks. Premiumization means people are willing to spend more on good drinks. Social media and global exposure have fostered a […]

5 Ways to Use PR to Promote Your Wine or Spirits Brand

Public Relations plays a crucial role in promoting and establishing the reputation of your wine or spirits’ brand. It’s an effective tool that can help you gain visibility, build credibility, and reach a wider audience. Here are five powerful ways to leverage PR to promote your alcoholic beverage brand from the eyes of our PR […]

Why 0% ABV is the Future of Drink Industry Marketing

In recent years, the demand for alcohol-free beverages has witnessed a significant surge as consumers seek healthier and more mindful lifestyle choices. This growing trend has led to the rise of the 0% ABV (alcohol by volume) market, where drinks with no alcohol content are gaining popularity. With an increasing focus on wellness, 0% ABV […]

The importance of using sustainable tools within our agency

In today’s world, where the impacts of climate change and environmental degradation are becoming increasingly evident, it is crucial for every industry to prioritise sustainability. The marketing and events industry, in particular, has a significant role to play in promoting sustainable practices and using sustainable tools. By embracing sustainability, marketing agencies can not only contribute […]

How CI Group launched The League of Darkness for The Kraken Rum brand

CI Group enabled Proximo Spirits to grow an unknown challenger brand into a national top-three rum brand in under five years. We achieved this by tapping into the brands core principles and leveraging its unique appeal to promote the brand’s loyalty across consumer and trade – helping to create growth in value of over 300%. The objective […]

Unleashing the Potential of Public Relations for Alcohol Brands in FMCG Industry

Public Relations (PR) is a strategic communication tool that plays a pivotal role in shaping the reputation and success of brands across various industries. In the case of Fast-Moving Consumer Goods (FMCG) alcohol brands, PR can be particularly advantageous. This blog explores how PR can benefit FMCG alcohol brands, helping them navigate the complexities of […]

Spiff Days: HP Pride ‘Proudly Visible’

In a powerful collaboration, HP and AMD have joined forces for the ‘Proudly Visible’ campaign, which took place throughout the month of June to commemorate Pride. This inspiring initiative aims to champion the LGBTQ+ community in the tech industry and create greater visibility and understanding. HP Pride Spiff Days played a vital role in supporting […]

Delivering better value from your next Corporate Event

Corporate events hold a significant place in the landscape of the event industry in the UK. In 2019, the business events sector generated £31.2 billion in direct spending and supported over 700,000 jobs in the UK. (Source: Business Visits & Events Partnership – BVEP). These events bring together professionals, industry leaders, and entrepreneurs to network, […]

CI Group Shortlisted for UK Digital Growth Awards 2023

A Leading Contender for Large Integrated Digital Agency of the Year. CI Group has been shortlisted for the highly prestigious award, specifically in the category of Large Integrated Digital Agency of the Year. This recognition highlights our remarkable achievements in delivering integrated digital solutions and our commitment to driving growth for each of our clients. CI Group […]

A look back at Changing Behaviours for Climate Action 2022

7 months ago, CI Group’s sixth annual Changing Behaviours Event (CBE) took place at Kew Gardens, London. Each year guests are invited to offer unique perspectives on changing behaviours, stemming from their own professional and cultural experiences and our last CBE event had a particular emphasis on sustainability. We encouraged leaders to think about how they […]

Promoting Well-being and Mental Health in the Workplace

Increasing mental health awareness at work is an important step towards creating a supportive and inclusive environment. Here are some top tips on how we achieve this at CI group: Education and Training: Provide education and training sessions to employees and managers about mental health, including common mental health conditions, their signs and symptoms, and […]

Our predictions for Social Media in 2023

Social media has become an integral part of our daily lives, and it continues to evolve at a rapid pace. With the constant changes and advancements in technology, social media trends are always shifting, and it is essential to stay up-to-date with them to maximize the potential of your social media presence. Here are some […]

Why is implementing a crisis communication plan within your PR strategy so important?

Crisis communication is a strategic approach that brands use to communicate with their stakeholders or the public during an unexpected event that could harm their reputation or bottom line. It is a critical aspect of risk management that can help organizations mitigate the negative effects of a crisis and rebuild their reputation in the aftermath. […]

CI Group takes home silver at the COOL Event Awards

CI Group were delighted to attend the COOL Events Awards at the Bloomsbury Ballroom on April 13th. The amazing team at CI Group were nominated for 2 awards: ‘Best event under £50k’ and ‘Most Sustainable Event’ for our Changing Behaviours for Climate Action Event (CBE). We were delighted to gain Silver in both categories. The […]

How can small businesses benefit from PR?

In today’s competitive market, small businesses face a significant challenge in establishing themselves and staying ahead of the competition. It’s no secret that every business owner wants their business to be successful, but it’s not always easy to know where to begin. This is where public relations (PR) comes in. PR can be an effective […]

Micro-influencers: The new way forward?

It’s no secret that influencer marketing is the new go to of modern advertising. With over 100,000 influencers in the UK and over 20+ million across the globe, brands are spoilt for choice when it comes to putting a face to their product, whatever it may be. Since 2009, influencers have used their ever-growing social media […]

CI Group shortlisted in the COOL Event Awards

We’re pleased to announce that CI Group has been shortlisted in the COOL Event Awards 2023. The two categories we’ve been shortlisted for are the ‘Sustainability’ and ‘Event under £50k budget’. We’ve been shortlisted for ‘Changing Behaviours for Climate Action Event’ (CBE) which took place in October 2022. CBE focused on what the ESG agenda (environmental, […]

Applying Behavioural Science in the Design of Incentive & Reward Systems

When it comes to B2B sales incentives, many companies rely on monetary rewards or other tangible gifts to motivate their employees. While these can be effective in the short-term, research has shown that they may not always be the most effective way to incentivize employees over the long-term. This is where the application of behavioural […]

Spiff Days: Creating Unforgettable Live Experiences

Spiff days are live days that take place at partner offices on behalf of technology vendors. The key aim can vary but they usually they are one or all of the following: brand awareness, product launches, product/service training, device/product preferences, device benefits and ultimately drive sales. We offer a full service for this from Discovery, […]

8 ways to Maximise PR Opportunities at Trade Exhibitions

“Thanks very much for all your help. It’s been great.” This is what several clients, industry contacts and the event organisers recently said to the CI Group B2B PR team at the end of International Confex, one of the major events for conference and meetings industry. For the team, it was the end of a […]

The Future of Events is Greener: 5 Tips for Reducing Your Footprint and Building a Sustainable Future for Events

Sustainability has proved itself an essential driver for commerce, with a sizeable growth and a clear consumer shift towards products and services demonstrating stronger sustainable credentials. More than 80% of consumers would choose to buy from a business that demonstrates environmental responsibility with 33% prepared to pay a premium for it (McKinsey). So, it’s clear that good […]

Congratulations to Clareville for winning the PR Agency of the Year award at the CN Awards

Clareville Communications, the PR arm of CI Group, was announced as the winner of PR Agency of the Year at the Conference News Agency Awards 2023, held at the QEII Centre in in London on 3rd March. Clareville won the award for its PR campaign for The Photography & Video Show held at the NEC […]

Key to Success: Implementing Rewards and Incentives in Your Business

Recognising the importance of a successful rewards and incentives scheme within your business is a key part of its success. Research shows that it can improve employee retention, engagement and loyalty, as well as creating a competitive advantage, as without them, you can lose market share. Virtual First: Reducing Carbon Emissions CI Group Rewards is […]

Computacenter hosts 6th successful annual Sales Kick Off conference with the help of CI Group

Computacenter’s annual 2-day Group Kick Off event in Manchester Central brought 2000 people in the sales teams from Europe and North America together from across the world to celebrate the successes of the previous year and set the agenda for the year ahead. A major part of the event was the Technology Village which provided […]

Cross-functional collaboration has arrived to PearlCloud Analytics

To constantly improve the story behind your data, CI Group have recently evolved our Pearl Analytics platform, it will now help drive ever more efficient teams.

Our View: International Women’s Day 2022

Tuesday March 8th is International Women’s Day, 2022 (#IWD2022). On their website they ask us to imagine a gender equal world, with no bias, stereotypes and discrimination. A world that’s diverse, equitable and inclusive. A world where difference is valued and celebrated. Now, imagine this within business and leadership. If you were to […]

Creative Inspiration Starts Here

At CI Group we’ve developed the Y Model, a briefing template that helps create insightful and powerful briefs.

Introduction to Corporate Social Responsibility (CSR)

We are committed to sustainable development as a guiding principle within our work and office environment. Concern for the environment is an integral and fundamental part of this commitment. It is at the forefront of our minds. Our aim is to reduce the impact on the environment from our operations and implement best practices across the business. We are committed […]

2020/21 Highlights

These past 18 months have been a rollercoaster for many. Through it all our clients have continued to give us some amazing briefs to answer and we’re very thankful for those continuing partnerships. Here are some of the highlights captured in our showreel for 2020/21.

Virtual. Hybrid. Live. And so much more…

At CI Group we make it our business to understand your brand, your customers, and the best way to grab their attention.

Investing in our environment

We’ve expanded our capability and expertise to be able to deliver a genuinely best in class, in-house studio, control room and production options for virtual, hybrid and live event experiences. All in a covid-free space.

A Covid-secure live events app for the many

We’re delighted to feature on C&IT Magazine’s news pages this week having hosted editor Calum di Lieto at our London office recently to talk all things Liber App. Our CEO David Watt, revealed how technology is crucial in delivering a successful live event amid the global pandemic.

It’s Virtually Christmas!

Here’s a chance to say ‘Thank You’ in a way that can motivate and celebrate the brighter times ahead in 2021. The CI Group virtual or hybrid festive party pack…

Liber App Delivers Event Safety to Salon Privé

On Sept 23 the doors opened to Blenheim Palace for Salon Privé 2020 and put our Liber application to the test for 8000 expectant car enthusiasts.

We’re Good To Go!

We are happy to announce that CI Group have earned the ‘We’re Good To Go’ industry standard certification for demonstrating our commitment to following COVID-19 guidelines.

Where knowledge becomes power

As businesses rapidly become data-centric in their processes, Pearl can be an important partner in helping you to better understand business performance.

Driving Performance Data

Welcome to our Changing Behaviours event series. On August 7th we returned to elite sport for inspiration and insight from our keynote speaker, a guest fresh from the Formula 1 paddock.

Enhancing our analytics capabilities with BRIDGEi2i partnership

CI Group has further enhanced its extensive data analytics capabilities by forming a strategic partnership with BRIDGEi2i Analytics Solutions, a global, asset-based consulting and AI solutions company.

Leading High-Performance Teams

Watch extended highlights of our Changing Behaviours event as we navigate the ‘new normal’ for sport and large scale events through a global pandemic. Eddie Jones of England Rugby joins us from Japan with his insights.

Take your events virtual with CI Group

With the reality of what we once knew as physical events and interaction a distant way off, CI Group, as a leading behavioural change agency, have realigned our event operations to the virtual/hybrid realm.

How to make the best even better

Have a great team but still think you can make them better? Eddie Jones offers some great insights with his new coaching podcast series on how to get the very best from the very best!

Register your place at our virtual table

At CI Group we have a proud record of entertaining you at times of change. To continue that record in an environment such as we find ourselves today, is a challenge we relish taking on with the latest in our series of Changing Behaviours events.

Welcome to Planet IMEX!

CI Group’s PR arm, Clareville, have worked with the IMEX Group to launch a new virtual world of events with great success.

Hard times but a bright future

When a family member is suffering hard times the family rally round to help, the current situation with the Events and Hospitality Industry is very similar.

The question is always ‘Why?’

In times like these, your customers and your employees may need your wisdom and leadership more than ever!

Changing Behaviours In Changing Times

At CI Group we’ve long lived by the mantra ‘Changing Behaviours’. Trends change, purchase habits shift, so we adapt and ensure our clients do too.

From the Inside out – changing sales behaviour

Technology vendors are looking to the inside sales model to provide a very different service.

Changing Behaviours with Insight

We’re excited to share the evolution of our Pearl Analytics product with your business.

Pearl Analytics & Synergy Six Degrees Strategic Partnership

We’re proud to announce our new strategic partnership with Synergy Six Degrees, a Go To Market strategy company with a unique GTM framework.

The Biggest Technology Trends In 2020

Helping clients adopt AI starts with an understanding of their business objectives…

The amazing ways retail giant Zalando is using Artificial Intelligence

The application of Artificial Intelligence in the online consumer industry is rapidly becoming the norm for highly impactful customer engagement.

Changing Behaviours with England Rugby Head Coach, Eddie Jones

Eddie Jones and his team have received a warm welcome in Japan ahead of the Rugby World Cup. We too wanted to say our own warm “Thank You” to our clients and guests who helped make our recent Changing Behaviours lunch with England’s Head Coach such a resounding success.

Does your Bot have character?

How many of us have a preference for human-like character in our smart technology?

The best prepared England side there has ever been!

Eddie Jones has today announced his Rugby World Cup squad following an eye-catching turnaround of the form books at the weekend.

The Most Valuable Part of Analytics is Not the Analytics

Everywhere you look demand for data scientists is on the rise. Recent reports suggest that 80% of all UK businesses are looking to add data science skills to their organisation as soon as this year.

Delivering 1301% ROI from what you don’t know?

According to research done by Nucleus Research back in 2014, organisations utilising Business Intelligence solutions and services saw an average 1301% ROI on every dollar spent!

Is your team on the Moneyball?

As we continue to consider the impact of data and analytics in sport, ahead of our Changing Behaviours lunch with Eddie Jones, the parallels in business become clear – the development of a ‘perfect team’ is a complex project!

The Incredible Similarities Between Analytics in Sport and Business

Perhaps unsurprisingly, people in business and professional sport have always tracked performance in some way or another. From the early stopwatch to the basic spreadsheet, information is what has been feeding our insatiable appetite for improvement.

Eyes East – how Eddie and analytics are targeting success at the Rugby World Cup

In case you missed it, data in sport is big business, valuations predict the sector to top $4.5bn by 2024, but how are those at the top of professional sport adapting to place fact-based decision making at the centre of their plans?

Rugby World Cup Preview Lunch

With an ever-increasing role for data & analytics in rugby, Eddie Jones – England Rugby Head Coach – will be giving us valuable insights on the fact-based decision making driving his coaching strategy – and how predictive analytics can shape success.

Proud to support the Armed Forces Para-Snowsport Team

We are proud to be working with the AFPST to help motivate behavioural change in wounded service personnel and their families, by providing them with an opportunity to challenge themselves both mentally and physically.

Now is the time to switch to Customer Engagement

Is traditional CRM still relevant today? Or should marketers be looking to deliver greater customer experiences to drive engagement with their brands and products?

Changing Behaviours with The Football Association’s Martin Glenn

Our last event took place at the Ivy in October last year and was a fantastic success. We welcomed Martin Glen as our speaker – the current CEO of the FA who has previously been CEO of companies such as Pepisco and United Biscuits. Read more to view key insights that over the years, Martin found to help to successfully Change Behaviours.

Productivity experts on how you can finally beat distractions and get everything done

What do chewing gum, your phone notifications and a boiled egg all have in common? They all impact your productivity! And in this article experts explain exactly how.

Microsoft research warns that UK organisations are at risk of falling behind without an AI strategy…

Insightful research presented by one of our future-focused clients, Microsoft, during day one of their future decoded event at London ExCel. Has your organisation got an AI strategy in place?

A forward thinking view of AI & the future of work! Will AI diversify human thinking or replace it?

A forward-thinking view of AI & the future of work! Will AI diversify human thinking or replace it?

Is Tech taking Communication to another Level, or Beyond the Limit?

A US based company, Grabb-It, is trying to revolutionise out-of-home advertising, but is their approach a step too far for the natural evolution of marketing?

Greenpeace warns brands on palm oil through a moving animated tale of an orangutan

Here’s a great example of a strategy and brilliant execution to influence the behaviours of big food brands by exposing the implications of their current use of palm oil.

Future Forward Fashion

It’s very exciting to see how AI is working in fashion by helping to predict what items you might like to buy based on images & styles you have shared online. Might put an end to traipsing around the High Street to no avail!

How Pepsi became the first western product in the USSR

A short and sweet piece from Dave Trott looking at how creative thinking won Pepsi the Russian market during the height of the cold war…

A great way to start the day

Andrew Marr, our guest speaker at the House of Commons Changing Behaviours event spotted this uplifting interview with Richard Curtis. At a time of so much cynicism it helps appreciate how much the world is actually changing for the better.

What AI really means for Marketers by Simon Carter

This fascinating and thought-provoking white paper, written exclusively for the Hive by Simon Carter, ex Fujitsu VP & Head of Field Marketing for Sales EMEIA, gives a fascinating insight into the growth of AI and the possibilities for its future…

Will designers be replaced by robots?

With Ai and the rise of the machine, will we all be out of a job? Within the creative industry will the artist be replaced by a robot, who can originate and express ideas in the same way a human can?

What might Brexit mean for the UK’s Events industry?

As the UK Events industry tries to estimate the consequences of Brexit, this article warns that future restrictions may make accessing the right European talent much harder..

C4 announces global first in Artificial Intelligence TV advertising trial

This beautifully animated video by Kurzegsagt is a simple, easy to understand overview of the future of AI and Machine Learning. It walks you through the full history of machine automation and why this time it’s completely different…

The virtues and pitfalls of AI for Marketeers

There doesn’t seem to be a profession untouched by the AI revolution. Marketing is no different. But do we need it and how do we use it?

Gamification to improve our world

Gamification is a motivational tactic that is becoming ever more common in our daily lives. In this video, Yu-kai Chou explains his 8-part framework on exactly how gamification makes us tick…

DON’T CRY WOLF ON CONTENT

Good content won’t come out of thin air, it needs time, strategic and creative investment.

Leadership – Changing Behaviours

Jack Welch CEO of GE talks leadership and changing behaviors

The Magic of Motivation – What works and why.

Career analyst Dan Pink examines the puzzle of motivation, starting with a fact that social scientists know but most managers don’t: Traditional rewards aren’t always as effective as we think.

How to truly improve workforce and customer motivation

We live in a knowledge economy where the importance of meaning is present in everything we do. Dan Ariely explores why meaning and effort drives us.

Changing Behaviours with Neuromarketing Expert and Author, Phil Barden

Sharing his insight on what makes consumers change behaviours. Phil Barden spent 25 years of his life working in Unilever, Diageo and T-Mobile trying to influence consumer behaviour in favour of his brands and products.

Changing Behaviours with Andrew Marr at The House of Commons

Andrew Marr’s insights as events from the Tory conference unfolded were absolutely fascinating, almost dramatic, as he led us through a captivating discussion on the possible outcomes of the country’s leadership, the Brexit negotiations, and Europe’s future.