AI Business Insights
The key best practices for responsible and ethical AI use in marketing
Artificial intelligence has transformed marketing faster than most could have predicted. Within the past few years, adoption has surged across the industry brand communications, research, and content creation. Yet, while AI offers endless possibilities for innovation, our industry is currently at a stage of collective learning – with many still mastering best practices. Every business implementing AI has a […]
AI is transforming the marketing landscape – Here are the human skills that will matter most in the years ahead
Artificial intelligence is transforming the marketing landscape at an unprecedented pace. The technology no longer just automates tasks; it is amplifying strategic decision-making and shaping new models of brand engagement. Yet, despite this shift recent ONS data shows up to 70% of marketing leaders feel insufficiently prepared for the implications of rapid AI adoption across […]
AI is already shaping the future of marketing – so, where is the industry right now, and where is it heading?
Artificial intelligence has quickly become one of the most powerful tools in modern marketing, helping teams like Sami to work smarter and connect brands with people in genuine and practical ways. Far from being an impersonal force, AI is best used as a partner – one that listens, learns, and amplifies what matters most to […]
AI is Transforming the Marketing Landscape – Here are the human skills that will matter most in the years ahead
Written by David Watt – CEO of CI Group As all of us in the industry are seeing, artificial intelligence is transforming the marketing landscape at an unprecedented pace. The technology no longer just being used to automate tasks; it is amplifying strategic decision-making and shaping new models of brand engagement. Yet, despite this shift, […]
AI is transforming the marketing landscape – Here are the human skills that will matter most in the years ahead
Written by David Watt – CEO of CI Group As all of us in the industry are seeing, artificial intelligence is transforming the marketing landscape at an unprecedented pace. The technology no longer just being used to automate tasks; it is amplifying strategic decision-making and shaping new models of brand engagement. Yet, despite this shift, […]
AI and Personalisation in the Retail Sector: Delivering Value Without Alienating the Customer
Artificial intelligence in the fast moving consumer goods (FMCG) is already proving powerful. Brands can deliver tailored offers, anticipate needs, and connect with customers at the times that matter. Yet, as FMCG businesses look to harness AI for personalisation, there is a fine line to tread: how do you offer meaningful relevance without making customers […]
How to Get the Most from ChatGPT: A Practical Guide for Everyday Marketing Use
AI is everywhere in marketing now, but few tools have landed quite like ChatGPT. According to recent stats, 65% of marketers already use it. Why? It’s brilliant for brainstorming ideas, speeding up campaign copy, unpicking data, and handling research in half the time – helping save time on repetitive tasks and letting real creativity shine. […]
Distributor Call-out Days – How to make them more effective | Written by Alex Tatham
Introduction & Defining the problem Vendors are always keen to grab sales staff attention at a distributor. Marketing departments see this a relatively easy sell to use vendor MDF and subsequently claiming the money – but call-out days frequently do not coincide with the requirements of the sales force themselves or senior management. Whilst they […]
How to Maximise ROI, Footfall & Qualified Leads at Bett 2026
Bett 2026 is an opportunity to deliver real business results. But let’s be honest: with over 30,000 visitors, 600+ exhibitors, and global giants like Microsoft and Google dominating attention, it’s easy for even the best brands to get lost in the noise. The real challenge? Turning that investment into footfall that converts, content that engages, […]
Why FMCG Brands Must Blend Digital, Experiential, and Retail Marketing in 2025
The FMCG (sector is undergoing a seismic shift. Consumers are more connected, more discerning, and more demanding than ever before. To stay relevant and drive growth, FMCG brands must seamlessly integrate digital, experiential, and retail marketing strategies. Here’s why this blended approach is no longer optional – but essential. Scott Snell, Non-Executive Director at CI […]