AI Business Insights
Why FMCG Brands Must Blend Digital, Experiential, and Retail Marketing in 2025
The FMCG (sector is undergoing a seismic shift. Consumers are more connected, more discerning, and more demanding than ever before. To stay relevant and drive growth, FMCG brands must seamlessly integrate digital, experiential, and retail marketing strategies. Here’s why this blended approach is no longer optional – but essential. Scott Snell, Non-Executive Director at CI […]
Reflections on the London AI Summit 2025: A Landmark Moment for CI Group
Last month, CI Group had the honour of joining the conversation at the world’s most prestigious gatherings in artificial intelligence – The AI Summit London 2025. This was a huge milestone for us as a marketing and events agency helping our clients navigate the rapidly evolving landscape of AI, we take immense pride in the […]
Creativity That Converts: What Great Campaigns Look Like in the AI Era
Artificial intelligence is fundamentally reshaping the marketing landscape for retail and FMCG brands. In 2025, the campaigns that truly convert are those that blend human creativity with AI-powered precision – delivering relevance, speed, and scale while navigating new consumer expectations and operational realities. Scott Snell, Non-Executive Director at CI Group, shares his expertise on what […]
How Predictive AI Tools Are Transforming Partner Incentive Programmes
Predictive AI is beginning to reshape how partner incentive programmes are designed and delivered. Not through gimmicks or complexity, but through smarter use of data and a shift in mindset: from reacting to past performance, to anticipating future behaviour. At its core, predictive AI analyses patterns in partner data – including engagement rates, sales […]
Mind the Gap: Is Your Team’s AI Knowledge Holding You Back?
Your team has access to the most powerful business tools we’ve seen in a generation. They’re using them every day. But there’s a catch – most of them are learning through trial and error, piecing together knowledge as they go. Sound familiar? Here’s a reality check: while 70% of UK employees are now using AI […]
How AI-Powered Product Recommendations Drive Sales & Customer Engagement
Artificial Intelligence (AI) is revolutionising the retail industry, particularly in enhancing product recommendations. By analysing vast amounts of customer data, AI enables retailers to offer personalised shopping experiences, leading to increased customer satisfaction and higher sales. The Impact of AI on Product Recommendations AI-driven product recommendation systems analyse customer behaviour, preferences, and purchase history to […]
Understanding Generative AI in Workflow Automation
Generative AI refers to algorithms that can produce new content or solutions by learning from existing data. In workflow automation, it streamlines processes by automating complex tasks, enhancing decision-making, and reducing manual intervention. Benefits of Generative AI in Workflow Automation Enhanced Productivity: By automating routine tasks, generative AI allows professionals to focus on strategic initiatives, […]
How Secure Generative AI Marketing Tools Drive Business Growth—and How to Use Them Safely
The rise of generative AI in marketing has been impossible to ignore. From crafting compelling copy to automating audience interactions, these tools are reshaping how businesses engage with their customers. But amidst all the excitement, one question often arises: how secure are these tools? And more importantly, how can businesses leverage them safely to drive […]
2025 Corporate Events Trend Predictions: What’s on the Horizon?
As we step into 2025, it’s clear that corporate events are evolving to meet the changing needs of businesses and their people. Whether it’s a summer celebration, a winter conference, or a Christmas party, the focus this year is on creating memorable, meaningful, and inclusive experiences. Let’s take a closer look at the trends shaping […]
Finding Harmony Between AI and Creativity in Changing Behaviours
At CI Group, we’ve always believed in the power of creativity to connect, inspire, and drive change. But as artificial intelligence (AI) has become a more significant part of our world, the way we approach creative work is evolving. Understandably, there is scepticism about AI dehumanising creative work, and causing it to lose that human […]