We Make It Better.
At CI Group we integrate marketing solutions and make your campaigns Better. We blend creativity, strategy, and innovation to amplify brands, connect them with the audiences that matter most, and deliver results that make a real difference. With over 30 years of experience, we’ve helped some of the world’s leading names thrive across diverse sectors – from IT and retail to sustainability.
As part of our promise to make it better, we’ve launched sami – our specialist AI agency – alongside i am sami, our secure AI platform. Together, they combine human expertise with advanced technology to help clients adopt AI safely and strategically. sami reflects our belief that AI should be practical, responsible, and built around the needs of every brand.
OUR SERVICES
AI Strategy
AI is integrated across our services through our EASE framework – educating teams, adopting pilots, securing safe environments, and enrolling AI to deliver sharper results.
Experiential and Events
From conferences and exhibitions, to incentives and rewards programmes – we deliver activations that motivate, inspire, and spark excitement.
Digital Strategy & Communications
We dive deep into consumer trends and develop strategies and experiences that drive deliver measurable ROI.
Creative Design and Branding
From creative collateral to full-scale rebrands – we create ideas with impact, and use authentic storytelling and sharp design to win your audience’s hearts and minds.
PR and Strategic Communications
Wherever you want your brand’s message to go, we take it there with dynamic campaigns that shape narratives, spark conversation, and build trust and reputation.
Channel Marketing Services
We drive partner engagement, accelerate sales, and maximise ROI at joined-up touchpoints across the entire IT channel ecosystem.
An AI Workshop Built Around Your Business, Not Ours
Our workshop is designed around your current business goals. You’ll leave with practical solutions to your current challenges, powered by AI that helps shift behaviours and drive efficiency across your teams.
Our Work
More Than an Agency
We’re not a one-size-fits-all agency. Every partnership is personal, and every solution is built around what makes your brand unique. Creativity, strategy, and innovation sit at the heart of everything we do.
As an Employee-Owned Trust, we care more, collaborate harder, and think long-term. Our promise? To make it better – for your brand, your people, and your audience.
–
We believe that the very best marketing solutions are powered by human creativity and enriched by intelligent technology.
Our specialised business unit sami blends CI Group’s expertise with cutting-edge AI solutions, that make the services we deliver work harder and smarter.
Built on our ethos of ‘we make it better’, sami ensures solutions are both tailored to each client’s needs, and strategically executed to drive real business results for your brand – whatever you want to achieve.
Our Awards
Latest Insights
Training-led, not swag-leg: How agencies create sales floor engagement that sticks
Training-led, not swag-leg: How agencies create sales‑floor engagement that sticks By Ed Devine, Head of Sales at CI Group There was a time when sales‑floor engagement meant one thing. Turn up with a strong brand, a few boxes of merch, a half‑hour pitch and the hope that enthusiasm would do the rest. If […]
The hardest thing about exhibiting at a channel event isn’t the build. It’s knowing how to present a joined-up brand message when the business behind them is anything but simple.
The hardest thing about exhibiting at a channel event isn’t the build. It’s knowing how to present a joined-up brand message when the business behind them is anything but simple. Sophie Hughes, Client Services Director, CI Group I’ve been delivering events in the IT channel for over a decade, and the question I hear most often from vendor marketing teams in the run […]
How AI is really impacting the EMEA IT Channel: Insights from the GTDC Summit
How AI is really impacting the EMEA IT Channel: Insights from the GTDC Summit By Richard Sapsed, Head of sami at CI Group Last week I attended the GTDC Summit EMEA 2026 in Noordwijk, one of the most important gatherings of senior technology distribution executives in the calendar. This year’s theme was Empowering the Digital Evolution, and if there was any doubt that AI […]
