We Make It Better.
At CI Group we integrate marketing solutions and make your campaigns Better. We blend creativity, strategy, and innovation to amplify brands, connect them with the audiences that matter most, and deliver results that make a real difference. With over 30 years of experience, we’ve helped some of the world’s leading names thrive across diverse sectors – from IT and retail to sustainability.
As part of our promise to make it better, we’ve launched sami – our specialist AI agency – alongside i am sami, our secure AI platform. Together, they combine human expertise with advanced technology to help clients adopt AI safely and strategically. sami reflects our belief that AI should be practical, responsible, and built around the needs of every brand.
OUR SERVICES
AI Strategy
AI is integrated across our services through our EASE framework – educating teams, adopting pilots, securing safe environments, and enrolling AI to deliver sharper results.
Experiential and Events
From conferences and exhibitions, to incentives and rewards programmes – we deliver activations that motivate, inspire, and spark excitement.
Digital Strategy & Communications
We dive deep into consumer trends and develop strategies and experiences that drive deliver measurable ROI.
Creative Design and Branding
From creative collateral to full-scale rebrands – we create ideas with impact, and use authentic storytelling and sharp design to win your audience’s hearts and minds.
PR and Strategic Communications
Wherever you want your brand’s message to go, we take it there with dynamic campaigns that shape narratives, spark conversation, and build trust and reputation.
Channel Marketing Services
We drive partner engagement, accelerate sales, and maximise ROI at joined-up touchpoints across the entire IT channel ecosystem.
An AI Workshop Built Around Your Business, Not Ours
Our workshop is designed around your current business goals. You’ll leave with practical solutions to your current challenges, powered by AI that helps shift behaviours and drive efficiency across your teams.
Our Work
More Than an Agency
We’re not a one-size-fits-all agency. Every partnership is personal, and every solution is built around what makes your brand unique. Creativity, strategy, and innovation sit at the heart of everything we do.
As an Employee-Owned Trust, we care more, collaborate harder, and think long-term. Our promise? To make it better – for your brand, your people, and your audience.
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We believe that the very best marketing solutions are powered by human creativity and enriched by intelligent technology.
Our specialised business unit sami blends CI Group’s expertise with cutting-edge AI solutions, that make the services we deliver work harder and smarter.
Built on our ethos of ‘we make it better’, sami ensures solutions are both tailored to each client’s needs, and strategically executed to drive real business results for your brand – whatever you want to achieve.
Our Awards
Latest Insights
Training starts change. Communication sustains it.
By Ed Devine, Head of Sales at CI Group In my last blog, I talked about why sales-floor engagement only truly sticks when it’s built around training and enablement, not giveaways and one-off momentum builders. Because behaviour doesn’t change just because people were excited in the moment. It changes when confidence, clarity and capability […]
Many believe AI is a ‘silver bullet’ to business transformation. But without this one crucial element, the results it promises will remain out of reach.
By Richard Sapsed, Head of sami at CI Group AI is sold to the world as a something close to a superpower. One which promises to transform our businesses, condense a month of work into days, increase our revenues, and open up opportunities beyond what we previously believed to be possible. And rightly so. It is indeed capable of all […]
How to sustain the success of an incentive beyond the quarter
By Sophie Hughes, Client Services Director, CI Group Most incentive programmes are designed to create a spike. A quarter of heightened activity, a trip for the winners, and then back to baseline. If that’s the pattern you’re seeing, the problem usually isn’t the reward. It’s the architecture of the programme itself. After 20 years designing and delivering incentive campaigns for some of the world’s leading […]
