The CI Group ethos is encapsulated in our philosophy of ‘Changing Behaviours’
CI Group is a fast growing collection of smart marketing agencies that collectively comprises the exceptional expertise, strategic, creative and executional talent necessary to create powerful brands and to market and promote brands in the B2B, B2C and B2E sectors.
Every client brief, at its core, invariably involves leading, encouraging or motivating behavioural change and behind each of our different skills lies this single purpose.
We orchestrate these specialist skills to ensure we deliver outstanding campaigns and also have the agility to partner with other enterprises and specialist businesses wherever it improves the effectiveness of our solutions.
This includes analogue/digital media, film and video, global partnerships to enable cross border activities and neuroscience based decision making expertise that dramatically increases the effectiveness of campaigns.
CI Group companies comprise of over 50 talented people based in our London Soho and Banbury offices.
Energy, curious minds, collaborative, talent and effectiveness are in the DNA.
We’ve assembled a unique team of committed personalities that represent the depth and breadth of experience of agency talent necessary to consistently produce outstanding campaigns, that work.
Our greatest pride is the client testaments we receive as to their professionalism and the pleasure of working with them.
The group started operations in 1996 when Corporate Innovations was founded.
After a success trade sale to Wembley PLC in 2000 by David Watt, he then later lead a management buy out, back from Wembley Plc in 2005 again taking the company private.
The company initially specialised in events and incentives quickly developing into rewards and promotions.
After a further eight years of successful years trading as a private company the decision was taken to add additional specialised services to offer clients more breadth and depth on marketing services, so the business began its acquisition strategy.
David Watt, Group CEO and Corporate Innovations Managing Director
Since 1996, David has steered Corporate Innovations from its beginnings in hospitality through to the award-winning engagement agency it is today. During this time David managed a trade sale to Wembley PLC and after 4 years on the PLC board, running the events services division, he then lead a MBO to take the company private again in 2005.
Under his leadership, and through a series of acquisitions, he has transformed the company into the group of agencies, driving behavioural change through communication and marketing strategies, whilst maintaining continuous growth and profitability for stake holders.
Peter Thompson, Group Chairman and CEO of Roundtable Agency
Peter founded and grew Joshua into a £30m agency. An agency that built its reputation as a pioneer of integration, brand response and shopper marketing, twice winning Agency of the Year that was subsequently bought by WPP.
He joined Corporate Innovations as a non-executive Board Member in 2014 and became Chairman in 2015.
Gareth Baldwin, CI Group Partnerships Director and Corporate Innovations Sales Director
Gareth joined Corporate Innovations in 1997 after meeting the previous owner.
His earlier experience within the music industry during the 80’s and 90’s and then sports and sports management have helped evolve his organisational, negotiation and management skills.
Under his leadership the depth of retained customers has continued to expand alongside a 20% YoY growth in new business over the last four years.
Tony Williams, Group Finance Director
Tony has been the backbone of all things financial and commercial at Corporate Innovations and then CI Group since 2004. He has brought to bear his sharp commercial acumen, honed in the world of newspaper publishing, Engineering, and the Automotive Industry; and applied that with rigour to ensure that all the numbers stay balanced and we have all the right processes, protocols and accountability required to accurately track every element of every project; all with an eagle eye on the bigger picture!
CI Group’s success is built on exceptional people of talent and capability. If that sounds like you, we’re always keen to hear from you!
If you are interested in bringing your skills to the CI Group then please get in touch, send your CV, and a few ideas as to why you want to work at CI Group.
Email here: email@example.com
The Old Academy
+ 44 (0)1295 793 111
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+ 44 (0)20 3772 8547
+ 44 (0)20 7691 2400