We Make It Better.
At CI Group we integrate marketing solutions and make your campaigns Better. We blend creativity, strategy, and innovation to amplify brands, connect them with the audiences that matter most, and deliver results that make a real difference. With over 30 years of experience, we’ve helped some of the world’s leading names thrive across diverse sectors – from IT and retail to sustainability.
As part of our promise to make it better, we’ve launched sami – our specialist AI agency – alongside i am sami, our secure AI platform. Together, they combine human expertise with advanced technology to help clients adopt AI safely and strategically. sami reflects our belief that AI should be practical, responsible, and built around the needs of every brand.
OUR SERVICES
AI Strategy
AI is integrated across our services through our EASE framework – educating teams, adopting pilots, securing safe environments, and enrolling AI to deliver sharper results.
Experiential and Events
From conferences and exhibitions, to incentives and rewards programmes – we deliver activations that motivate, inspire, and spark excitement.
Digital Strategy & Communications
We dive deep into consumer trends and develop strategies and experiences that drive deliver measurable ROI.
Creative Design and Branding
From creative collateral to full-scale rebrands – we create ideas with impact, and use authentic storytelling and sharp design to win your audience’s hearts and minds.
PR and Strategic Communications
Wherever you want your brand’s message to go, we take it there with dynamic campaigns that shape narratives, spark conversation, and build trust and reputation.
Channel Marketing Services
We drive partner engagement, accelerate sales, and maximise ROI at joined-up touchpoints across the entire IT channel ecosystem.
An AI Workshop Built Around Your Business, Not Ours
Our workshop is designed around your current business goals. You’ll leave with practical solutions to your current challenges, powered by AI that helps shift behaviours and drive efficiency across your teams.
Our Work
More Than an Agency
We’re not a one-size-fits-all agency. Every partnership is personal, and every solution is built around what makes your brand unique. Creativity, strategy, and innovation sit at the heart of everything we do.
As an Employee-Owned Trust, we care more, collaborate harder, and think long-term. Our promise? To make it better – for your brand, your people, and your audience.
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We believe that the very best marketing solutions are powered by human creativity and enriched by intelligent technology.
Our specialised business unit sami blends CI Group’s expertise with cutting-edge AI solutions, that make the services we deliver work harder and smarter.
Built on our ethos of ‘we make it better’, sami ensures solutions are both tailored to each client’s needs, and strategically executed to drive real business results for your brand – whatever you want to achieve.
Our Awards
Latest Insights
B2B technology marketing: make your expertise matter to buyers
“We can help with cloud, cyber security, AI and the digital workplace.” There is a lot of expertise in that sentence. A buyer still has work to do: work out which part matters to them, what it could change and why they should trust you to deliver. Imagine a finance director looking at another unpredictable […]
Market segmentation: know your audience, make better marketing decisions
One of the most useful questions in marketing is also one of the simplest: “Who are we trying to reach?” If the answer is “everyone”, we probably need another conversation. And possibly caffine. Good marketing starts with understanding people: what matters to them, what they need and why they choose one business over another. That’s […]
A list of channels is not a marketing strategy
Before deciding what to post, decide what you are trying to change. “We’ll do LinkedIn, a monthly email, a few blogs and perhaps a webinar.” Fine. But what is the strategy? “We’ve also got a content calendar.” Excellent. The spreadsheet has entered the conversation. The question remains. There is nothing wrong with those channels. I […]
