We Make It Better.
At CI Group we integrate marketing solutions and make your campaigns Better. We blend creativity, strategy, and innovation to amplify brands, connect them with the audiences that matter most, and deliver results that make a real difference. With over 30 years of experience, we’ve helped some of the world’s leading names thrive across diverse sectors – from IT and retail to sustainability.
As part of our promise to make it better, we’ve launched sami – our specialist AI agency – alongside i am sami, our secure AI platform. Together, they combine human expertise with advanced technology to help clients adopt AI safely and strategically. sami reflects our belief that AI should be practical, responsible, and built around the needs of every brand.
OUR SERVICES
AI Strategy
AI is integrated across our services through our EASE framework – educating teams, adopting pilots, securing safe environments, and enrolling AI to deliver sharper results.
Experiential and Events
From conferences and exhibitions, to incentives and rewards programmes – we deliver activations that motivate, inspire, and spark excitement.
Digital Strategy & Communications
We dive deep into consumer trends and develop strategies and experiences that drive deliver measurable ROI.
Creative Design and Branding
From creative collateral to full-scale rebrands – we create ideas with impact, and use authentic storytelling and sharp design to win your audience’s hearts and minds.
PR and Strategic Communications
Wherever you want your brand’s message to go, we take it there with dynamic campaigns that shape narratives, spark conversation, and build trust and reputation.
Channel Marketing Services
We drive partner engagement, accelerate sales, and maximise ROI at joined-up touchpoints across the entire IT channel ecosystem.
An AI Workshop Built Around Your Business, Not Ours
Our workshop is designed around your current business goals. You’ll leave with practical solutions to your current challenges, powered by AI that helps shift behaviours and drive efficiency across your teams.
Our Work
More Than an Agency
We’re not a one-size-fits-all agency. Every partnership is personal, and every solution is built around what makes your brand unique. Creativity, strategy, and innovation sit at the heart of everything we do.
As an Employee-Owned Trust, we care more, collaborate harder, and think long-term. Our promise? To make it better – for your brand, your people, and your audience.
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We believe that the very best marketing solutions are powered by human creativity and enriched by intelligent technology.
Our specialised business unit sami blends CI Group’s expertise with cutting-edge AI solutions, that make the services we deliver work harder and smarter.
Built on our ethos of ‘we make it better’, sami ensures solutions are both tailored to each client’s needs, and strategically executed to drive real business results for your brand – whatever you want to achieve.
Our Awards
Latest Insights
The key best practices for responsible and ethical AI use in marketing
Artificial intelligence has transformed marketing faster than most could have predicted. Within the past few years, adoption has surged across the industry brand communications, research, and content creation. Yet, while AI offers endless possibilities for innovation, our industry is currently at a stage of collective learning – with many still mastering best practices. Every business implementing AI has a […]
AI is transforming the marketing landscape – Here are the human skills that will matter most in the years ahead
Artificial intelligence is transforming the marketing landscape at an unprecedented pace. The technology no longer just automates tasks; it is amplifying strategic decision-making and shaping new models of brand engagement. Yet, despite this shift recent ONS data shows up to 70% of marketing leaders feel insufficiently prepared for the implications of rapid AI adoption across […]
AI is already shaping the future of marketing - so, where is the industry right now, and where is it heading?
Artificial intelligence has quickly become one of the most powerful tools in modern marketing, helping teams like Sami to work smarter and connect brands with people in genuine and practical ways. Far from being an impersonal force, AI is best used as a partner – one that listens, learns, and amplifies what matters most to […]
