Transforming Marketing Through AI
CI Group is an integrated marketing agency that combines creativity, strategy, and innovation to empower brands. We actively embrace the transformative power of AI and partner with clients to help navigate its complexities, share its potential, and deliver impactful, results-driven solutions.
AI is reshaping marketing as we know it. And while it’s clearly a powerful tool, adopting it into your tried and tested workflow can feel daunting. We want to help you:
● Understand AI’s potential and identify where it can deliver the most impact for you
● Implement AI safely and ethically
● Maximize your ROI by utilising AI effectively for measurable results.
AI that empowers:
We’ll give you the tools to unlock AI’s potential safely and strategically. With our AI roadmap, we can educate, demonstrate, and guide you through the evolving AI landscape.
Our Work
Designed for success: We combine our AI expertise with marketing innovation across six key areas:
Experiential and Events
Enhancing events and rewards with AI-driven personalisation
Data Insights & Predictive Analytics
Using AI to turn data into actionable strategies and predictive insight
Digital Strategy
Diving deep into consumer trends and developing campaign strategies that are informed by AI analytics
Creative Design and Branding
Strategic branding and creative from a talented team of designers, whose deep understanding of AI enhances their capacity for truly original design
Digital Experiences
Designing seamless digital experiences, enhanced by AI
PR and Strategic Communications
Integrating AI-driven sentiment analysis into strategic communications
Our Awards
Discover the Power of AI for Your Business
Curious about how AI can enhance and transform your business?
Let CI Group guide you with one of our tailored AI workshops. Designed to meet your unique needs, our workshops aim to:
Educate – Breaking down AI concepts in simple, actionable terms
Explore Opportunities – Helping you identify areas where AI can add value to your business.
Provide Clarity – Outlining safe and ethical implementation strategies.
Latest Insights
Will DeepSeek’s AI Success Ignite a New Open-Source Revolution?
How Their Transparency Might Shape the Industry In a move sending shockwaves through the tech industry, China’s DeepSeek has unveiled its latest AI model, R1, boasting capabilities that rival – and in some areas surpass – those of established giants like OpenAI. What sets DeepSeek apart is its unwavering commitment to transparency: the company has […]
Cultural Trends Shaping Marketing Messages in 2025: What Brands Need to Know
As we journey through 2025, a series of cultural shifts are profoundly reshaping how brands communicate with their audiences. To stay relevant and resonate with consumers, businesses must adapt their messaging to align with these evolving societal dynamics. Here are the key cultural trends shaping marketing messages this year: 1. Emphasis on Authenticity and Trust […]
Hyper-Personalisation: When AI Knows Your Customers Better Than You Do
By leveraging artificial intelligence (AI), businesses can analyse vast amounts of data to deliver highly tailored experiences—sometimes even anticipating customer needs before they arise. This shift prompts an intriguing question: could AI actually understand your customers better than you do? From Personalisation to Hyper-Personalisation Traditional personalisation focused on broad segmentation, grouping customers by demographics or […]
