AI Business Insights
AI is Transforming the Marketing Landscape – Here are the human skills that will matter most in the years ahead
Written by David Watt – CEO of CI Group As all of us in the industry are seeing, artificial intelligence is transforming the marketing landscape at an unprecedented pace. The technology no longer just being used to automate tasks; it is amplifying strategic decision-making and shaping new models of brand engagement. Yet, despite this shift, […]
AI is transforming the marketing landscape – Here are the human skills that will matter most in the years ahead
Written by David Watt – CEO of CI Group As all of us in the industry are seeing, artificial intelligence is transforming the marketing landscape at an unprecedented pace. The technology no longer just being used to automate tasks; it is amplifying strategic decision-making and shaping new models of brand engagement. Yet, despite this shift, […]
AI and Personalisation in the Retail Sector: Delivering Value Without Alienating the Customer
Artificial intelligence in the fast moving consumer goods (FMCG) is already proving powerful. Brands can deliver tailored offers, anticipate needs, and connect with customers at the times that matter. Yet, as FMCG businesses look to harness AI for personalisation, there is a fine line to tread: how do you offer meaningful relevance without making customers […]
How to Get the Most from ChatGPT: A Practical Guide for Everyday Marketing Use
AI is everywhere in marketing now, but few tools have landed quite like ChatGPT. According to recent stats, 65% of marketers already use it. Why? It’s brilliant for brainstorming ideas, speeding up campaign copy, unpicking data, and handling research in half the time – helping save time on repetitive tasks and letting real creativity shine. […]
Distributor Call-out Days – How to make them more effective | Written by Alex Tatham
Introduction & Defining the problem Vendors are always keen to grab sales staff attention at a distributor. Marketing departments see this a relatively easy sell to use vendor MDF and subsequently claiming the money – but call-out days frequently do not coincide with the requirements of the sales force themselves or senior management. Whilst they […]
How to Maximise ROI, Footfall & Qualified Leads at Bett 2026
Bett 2026 is an opportunity to deliver real business results. But let’s be honest: with over 30,000 visitors, 600+ exhibitors, and global giants like Microsoft and Google dominating attention, it’s easy for even the best brands to get lost in the noise. The real challenge? Turning that investment into footfall that converts, content that engages, […]
Why FMCG Brands Must Blend Digital, Experiential, and Retail Marketing in 2025
The FMCG (sector is undergoing a seismic shift. Consumers are more connected, more discerning, and more demanding than ever before. To stay relevant and drive growth, FMCG brands must seamlessly integrate digital, experiential, and retail marketing strategies. Here’s why this blended approach is no longer optional – but essential. Scott Snell, Non-Executive Director at CI […]
Reflections on the London AI Summit 2025: A Landmark Moment for CI Group
Last month, CI Group had the honour of joining the conversation at the world’s most prestigious gatherings in artificial intelligence – The AI Summit London 2025. This was a huge milestone for us as a marketing and events agency helping our clients navigate the rapidly evolving landscape of AI, we take immense pride in the […]
Creativity That Converts: What Great Campaigns Look Like in the AI Era
Artificial intelligence is fundamentally reshaping the marketing landscape for retail and FMCG brands. In 2025, the campaigns that truly convert are those that blend human creativity with AI-powered precision – delivering relevance, speed, and scale while navigating new consumer expectations and operational realities. Scott Snell, Non-Executive Director at CI Group, shares his expertise on what […]
How Predictive AI Tools Are Transforming Partner Incentive Programmes
Predictive AI is beginning to reshape how partner incentive programmes are designed and delivered. Not through gimmicks or complexity, but through smarter use of data and a shift in mindset: from reacting to past performance, to anticipating future behaviour. At its core, predictive AI analyses patterns in partner data – including engagement rates, sales […]