Blog Insights
Incentive Strategy and Communication
Creating an impactful incentive strategy, and ensuring its success through effective communication and measurement, is essential to drive performance and engagement. Through meticulously designed pre-event communications, immersive experiences, a deep understanding of motivational psychology, and a team of digital developers and data analysts, we not only aim to inspire action, but also create a lasting […]
PR Tips: 3 Things Baby Brands Should Do
In today’s competitive baby product market, distinguishing your brand is more crucial than ever. Parents are inundated with options, and their decisions are influenced by trust, authenticity, and the quality of the information they receive. To navigate this landscape successfully, baby brands must adopt strategic Public Relations (PR) tactics that resonate with their […]
Elevate Your Holiday Marketing and PR Game in 2023.
Tis the season for businesses to shine, and with savvy marketing and PR strategies, you can sleigh the competition. Here are ten actionable tips to make your mark during the festive season, from the brains at CI Group: Express Gratitude: Build lasting connections by expressing gratitude. Personalised thank-you messages, be it through heartfelt emails or […]
Unveiling the Dynamic Connection Between Academia, Data, and Events: Cultivating Tomorrow’s Event Professionals with the Power of Events
The world of events is a dynamic and ever-evolving industry that encompasses a wide range of fields, from conferences and festivals to corporate gatherings and meeting incentives. The Power of Events app encompasses support from live music promoters to major festivals such as Glastonbury and the Notting Hill Carnival, this partnership from these iconic venues […]
Working smarter, not harder: Unlocking the secret to Social Media Algorithms
We all endlessly scrolling through social media is just part of the everyday norm (..right?), though achieving nothing more than a mild sense of dissatisfaction. Our CI strategists have shared a way they use their favourite social media platforms- to work for them. There’s a better way to utilize your time on the platform and […]
Bridging the Data Gap in the Events Industry: Unveiling the Power of Events App
The events industry is a dynamic and vibrant sector that plays a crucial role in shaping economies and cultures worldwide. From grand music festivals and corporate conferences to intimate weddings and local community gatherings, events are a universal language that brings people together. Despite its undeniable significance, the events industry has long been plagued by […]
The Power of Events Unveils Revolutionary Event Industry Insight App
The event industry is poised for an exciting future, as The Power of Events has announced its four-nation tour to introduce the Event Industry Insight App. This app has been designed to be a useful tool to support the industry with data insights and their research needs. Empowering Event Professionals The Event Industry Insight […]
Celebrating CI Group’s Commitment to Sustainability- Pip Kenny Named Power 50 Green Champion by Micebook
In a momentous recognition of her unwavering dedication to sustainability within the UK events industry, Pip Kenny, Group Creative Director at CI Group, has been named a Power 50 Green Champion by Micebook. This prestigious accolade is a testament to her remarkable commitment to making a positive impact on the planet and promoting eco-conscious […]
4 Social Media Trends We Think Will Be Big in 2024
Social media is constantly evolving, and staying ahead of the curve is essential for businesses and individuals looking to make the most of these platforms. As we look forward to 2024, here are four social media trends we believe will dominate the landscape. 1. Niche Communities Gain Prominence in Social Media While large social media […]
New! PearlCloud 4.0 Analytics Portal: AI Enabled Data Storytelling
There are future forward developments happening internally within CI Group’s PearlCloud Analytics Portal. Features that should be understood now, if you want a competitive advantage. Ever heard of AI-Enabled Data Storytelling? This is coming very soon to PearlCloud 4.0. The ability to effectively translate and communicate data insights is paramount, and this feature reshapes how businesses understand […]