Blog Insights
Event PR: How to Get Journalists to Show Up (and Show Interest) in a Hybrid Event World
In the old days, getting journalists to attend an event was all about a sharp invite, a compelling hook, and a great canapé. But now? It’s a different game. Today’s media landscape is fragmented. Journalists are more stretched. Content creators now sit alongside traditional press on guest lists. And while live interaction is powerful, the […]
What Today’s Millennial and Gen Z Parents Expect From Baby Brands
Millennial and Gen Z parents aren’t just a new generation of consumers – they’re bringing an entirely new set of expectations to the parenting and baby industry. For brands in this space, that means rethinking not just what is being sold, but how, where, and why it’s being communicated. These parents are digital natives. They’re […]
How Predictive AI Tools Are Transforming Partner Incentive Programmes
Predictive AI is beginning to reshape how partner incentive programmes are designed and delivered. Not through gimmicks or complexity, but through smarter use of data and a shift in mindset: from reacting to past performance, to anticipating future behaviour. At its core, predictive AI analyses patterns in partner data – including engagement rates, sales […]
Blockchain in the Channel: A Revolutionary Tech or Just Hype?
Blockchain has been hyped as everything from the future of finance to the backbone of the next internet. But what about the IT channel? Is this just another buzzword being thrown around, or does blockchain actually have the potential to change the way businesses in the channel operate? What’s the Big Deal About Blockchain? […]
The LinkedIn Sales Explosion: Does Social Selling Really Work in the Channel?
There’s been a noticeable shift in how sales teams, especially in the channel, are building relationships — and LinkedIn is right at the centre of it. What used to be a platform for job hunting and occasional updates has turned into a full-scale business development tool. Connection requests are now often the first touchpoint in […]
Adapting Brand Narratives to Changing Perceptions and Trust Patterns
Trust is a moving target. What worked yesterday to build credibility with your audience might not work tomorrow. People’s expectations of brands change, influenced by everything from social shifts to economic uncertainty. If a brand’s narrative doesn’t evolve with these changes, it risks becoming outdated. So, how do brands stay trusted in a world […]
How AI-Powered Product Recommendations Drive Sales & Customer Engagement
Artificial Intelligence (AI) is revolutionising the retail industry, particularly in enhancing product recommendations. By analysing vast amounts of customer data, AI enables retailers to offer personalised shopping experiences, leading to increased customer satisfaction and higher sales. The Impact of AI on Product Recommendations AI-driven product recommendation systems analyse customer behaviour, preferences, and purchase history to […]
Understanding Generative AI in Workflow Automation
Generative AI refers to algorithms that can produce new content or solutions by learning from existing data. In workflow automation, it streamlines processes by automating complex tasks, enhancing decision-making, and reducing manual intervention. Benefits of Generative AI in Workflow Automation Enhanced Productivity: By automating routine tasks, generative AI allows professionals to focus on strategic initiatives, […]
How Secure Generative AI Marketing Tools Drive Business Growth—and How to Use Them Safely
The rise of generative AI in marketing has been impossible to ignore. From crafting compelling copy to automating audience interactions, these tools are reshaping how businesses engage with their customers. But amidst all the excitement, one question often arises: how secure are these tools? And more importantly, how can businesses leverage them safely to drive […]
2025 Corporate Events Trend Predictions: What’s on the Horizon?
As we step into 2025, it’s clear that corporate events are evolving to meet the changing needs of businesses and their people. Whether it’s a summer celebration, a winter conference, or a Christmas party, the focus this year is on creating memorable, meaningful, and inclusive experiences. Let’s take a closer look at the trends shaping […]