Blog Insights
Brothers in Arms: Our CEO David Watt Drives Frontline Support Ambulance Convoy to Ukraine
As the world celebrated Fathers’ Day, the Watt family planned their life saving trip to embark on a journey that goes far beyond the usual festivities. Led by David Watt, CEO of CI Group, the family is launching the “1000 Lives” campaign to provide life-saving medical supplies to those in need in Ukraine. David, alongside […]
Creating a successful Partner Day with CI Group: Our Comprehensive Guide
Spiff days are live days that take place at partner offices or strategic venues on behalf of technology vendors. The key aim can vary but they usually they are one or all of the following: brand awareness, product launches, product/service training, device/product preferences, device benefits and ultimately drive sales. We offer a full service for […]
Shorlisted for TWO Micebook Awards!
We’re excited to share we’ve been shortlisted for not one, but two prestigious Micebooks Awards this year! These accolades celebrate excellence in the events industry and the power of storytelling in shaping unforgettable experiences. Awards Category: Best Internal Communications Event Awards Category: Best Celebratory or Awards Event Our standout event which captured the judges’ attention was a […]
ORIGINAL RELEASE: Insight Interpretation via AI
Harnessing AI for automated Insights generation At CI Group, we understand that navigating the abundance of data can be daunting. That’s why we’ve introduced the AI Insights Engine on PearlCloud, our managed analytics platform. This is the latest development on the platform designed to revolutionise how to efficiently interpret your analytics dashboards. The Power of […]
Incentive Strategy and Communication
Creating an impactful incentive strategy, and ensuring its success through effective communication and measurement, is essential to drive performance and engagement. Through meticulously designed pre-event communications, immersive experiences, a deep understanding of motivational psychology, and a team of digital developers and data analysts, we not only aim to inspire action, but also create a lasting […]
PR Tips: 3 Things Baby Brands Should Do
In today’s competitive baby product market, distinguishing your brand is more crucial than ever. Parents are inundated with options, and their decisions are influenced by trust, authenticity, and the quality of the information they receive. To navigate this landscape successfully, baby brands must adopt strategic Public Relations (PR) tactics that resonate with their […]
Elevate Your Holiday Marketing and PR Game in 2023.
Tis the season for businesses to shine, and with savvy marketing and PR strategies, you can sleigh the competition. Here are ten actionable tips to make your mark during the festive season, from the brains at CI Group: Express Gratitude: Build lasting connections by expressing gratitude. Personalised thank-you messages, be it through heartfelt emails or […]
Working smarter, not harder: Unlocking the secret to Social Media Algorithms
We all endlessly scrolling through social media is just part of the everyday norm (..right?), though achieving nothing more than a mild sense of dissatisfaction. Our CI strategists have shared a way they use their favourite social media platforms- to work for them. There’s a better way to utilize your time on the platform and […]
The Power of Events Unveils Revolutionary Event Industry Insight App
The event industry is poised for an exciting future, as The Power of Events has announced its four-nation tour to introduce the Event Industry Insight App. This app has been designed to be a useful tool to support the industry with data insights and their research needs. Empowering Event Professionals The Event Industry Insight […]
Celebrating CI Group’s Commitment to Sustainability- Pip Kenny Named Power 50 Green Champion by Micebook
In a momentous recognition of her unwavering dedication to sustainability within the UK events industry, Pip Kenny, Group Creative Director at CI Group, has been named a Power 50 Green Champion by Micebook. This prestigious accolade is a testament to her remarkable commitment to making a positive impact on the planet and promoting eco-conscious […]