Blog Insights
Channel Partner Marketing: Best B2B Strategies for Growth
What Is a Channel Partner Marketing Program? A channel partner acts as the bridge between a vendor and the end customer. That could be a reseller, distributor, systems integrator or managed service provider – often offering value beyond just sales, like support, implementation or strategic guidance. A channel partner marketing program is a formalised alliance […]
Why FMCG Brands Must Blend Digital, Experiential, and Retail Marketing in 2025
The FMCG (sector is undergoing a seismic shift. Consumers are more connected, more discerning, and more demanding than ever before. To stay relevant and drive growth, FMCG brands must seamlessly integrate digital, experiential, and retail marketing strategies. Here’s why this blended approach is no longer optional – but essential. Scott Snell, Non-Executive Director at CI […]
Transforming Frontline Retail Engagement: Personalisation, Recognition, and Growth
Frontline retail staff are the face of the customer experience in both retail and FMCG sectors, yet engaging these employees – especially through personalised incentives – remains a persistent challenge for leaders. With UK staff turnover rates often exceeding 70% annually, the cost to businesses is significant and the need for new engagement strategies is […]
Reflections on the London AI Summit 2025: A Landmark Moment for CI Group
Last month, CI Group had the honour of joining the conversation at the world’s most prestigious gatherings in artificial intelligence – The AI Summit London 2025. This was a huge milestone for us as a marketing and events agency helping our clients navigate the rapidly evolving landscape of AI, we take immense pride in the […]
Omnichannel Experiences: Creating Seamless Journeys for Channel Partners
Delivering a seamless journey for channel partners is a necessity for any organisation seeking to build loyalty, drive engagement, and maximise results in the IT channel. The days of managing isolated touchpoints are behind us. Today, an effective omnichannel strategy ensures that every interaction, whether digital or face-to-face, is unified, consistent, and supportive throughout the […]
Creativity That Converts: What Great Campaigns Look Like in the AI Era
Artificial intelligence is fundamentally reshaping the marketing landscape for retail and FMCG brands. In 2025, the campaigns that truly convert are those that blend human creativity with AI-powered precision – delivering relevance, speed, and scale while navigating new consumer expectations and operational realities. Scott Snell, Non-Executive Director at CI Group, shares his expertise on what […]
Beyond the Logo: Building a Cohesive Visual Story Across Touchpoints
Consistency in visual storytelling is far more than a matter of aesthetics; it is the foundation upon which trust, recognition, and brand loyalty are built. In today’s crowded marketplace, every interaction a customer has with your brand – whether it’s a digital banner, a social media post, or an event booth – contributes to the […]
CI Group Welcomes Scott Snell as Non-Executive Director to Expand Expertise into the Food & Beverage Sector
CI Group, a leading UK marketing agency network, is proud to announce the appointment of Scott Snell as a Non-Executive Director. With an outstanding legacy of delivering award-winning campaigns and impactful strategies across industries, this appointment positions CI Group to further strengthen its reach within the Food & Beverage sector and aligns with business goals […]
Event PR: How to Get Journalists to Show Up (and Show Interest) in a Hybrid Event World
In the old days, getting journalists to attend an event was all about a sharp invite, a compelling hook, and a great canapé. But now? It’s a different game. Today’s media landscape is fragmented. Journalists are more stretched. Content creators now sit alongside traditional press on guest lists. And while live interaction is powerful, the […]
What Today’s Millennial and Gen Z Parents Expect From Baby Brands
Millennial and Gen Z parents aren’t just a new generation of consumers – they’re bringing an entirely new set of expectations to the parenting and baby industry. For brands in this space, that means rethinking not just what is being sold, but how, where, and why it’s being communicated. These parents are digital natives. They’re […]