Clients Insights
Training starts change. Communication sustains it.
By Ed Devine, Head of Sales at CI Group In my last blog, I talked about why sales-floor engagement only truly sticks when it’s built around training and enablement, not giveaways and one-off momentum builders. Because behaviour doesn’t change just because people were excited in the moment. It changes when confidence, clarity and capability […]
Designing Incentive Strategies That Drive Behaviour – Not Just Sales
Written by Ed Devine, Head Of Sales of CI Group Incentives have long been a staple of channel performance. They rally sales teams, boost engagement and create the much-needed focus to push results when it matters most. Yet many programmes still follow a familiar pattern: a big launch, glossy prizes, a spike in activity, and then a sharp drop-off. A few months later, […]
Contrast marketing: the bold tactic that will set HFSS brands apart in 2026
Following advertising restrictions that came into effect in January 2026, Britain’s FMCG sector stands at a crossroads. Brands promoting products high in salt, fat or sugar now face tighter restrictions on how and where they reach their audiences – and the challenge of new thinking, more daring creativity, and building smarter partnerships lies ahead. Below, we dive into one bold tactic that can help brands to stand out in […]
Creating a place we want to belong: Why team culture matters just as much as business results
Written by Sophie Hughes – Head of Client Services at CI Group Anybody who works in marketing and events will recognise just how demanding and fast-paced the industry is. The pressure to deliver results and move quickly from one project to the next is something familiar to all of us. While achieving strong business […]
Reflections on HP & Intel’s Pride Campaign: The power of tangible DE&I activity in the IT Channel
Written by Felicite Burke – Project Director at CI Group The IT channel is a space that, like many industries, it is still working towards becoming as open and inclusive as it should be. And achieving that change requires not just words, but action – and consistent, visible and meaningful engagement. As CI Group […]
Stand-Out Event Success Guide
About:This guide showcases CI Group’s full-service approach to creating immersive, high-impact exhibition and event experiences. From concept to execution, it highlights how our collaborative design process, cutting-edge technology, and meticulous project management deliver stands and environments that not only capture attention but also convey brand messaging with clarity and creativity. Value for the ReaderBy reading […]
Distributor Call-out Days – How to make them more effective | Written by Alex Tatham
Introduction & Defining the problem Vendors are always keen to grab sales staff attention at a distributor. Marketing departments see this a relatively easy sell to use vendor MDF and subsequently claiming the money – but call-out days frequently do not coincide with the requirements of the sales force themselves or senior management. Whilst they […]
CI Group Wins Marketing Channel Services Provider of the Year – Support at CRN Awards
CI Group, a leading employee-owned integrated marketing services agency, is thrilled to announce its win in the Marketing Channel Services Provider of the Year – Support category at the prestigious CRN Awards 2024. Below, David Watt, CEO of CI Group, shares his insights into why when it comes to delivering strategic marketing programmes, success truly […]
Measuring ROI from Your Brand Refresh: Metrics that Matter
How can you be sure that your brand refresh is delivering the results you need? For IT companies that thrive on data, measuring the success of a rebrand isn’t just about aesthetics—it’s about ROI. Here’s how you can track the impact of your rebranding efforts and ensure you’re hitting key performance indicators (KPIs) that prove […]
Maximise Partner Engagement with Pre- and Post-Event Marketing Strategies
A Complimentary Sales Enablement & Partner Relations Strategy Workshop for IT Channel Partners CI Group is to offering a free, tailored Sales Enablement & Partner Relations Strategy Workshop exclusively for distributors, resellers, and partners in the IT channel. This workshop is designed to help your business build a high-performing sales team and strengthen your partner […]