PR Insights
How can CI Group support in alcohol brand re-image?
Over the past decade, consumers have undergone a profound shift in alcohol choices. Increasing health consciousness has driven a demand for low-calorie, non-alcoholic, and sustainable options. The craft movement has made people like unique, local drinks. Premiumization means people are willing to spend more on good drinks. Social media and global exposure have fostered a […]
5 Ways to Use PR to Promote Your Wine or Spirits Brand
Public Relations plays a crucial role in promoting and establishing the reputation of your wine or spirits’ brand. It’s an effective tool that can help you gain visibility, build credibility, and reach a wider audience. Here are five powerful ways to leverage PR to promote your alcoholic beverage brand from the eyes of our PR […]
Why 0% ABV is the Future of Drink Industry Marketing
In recent years, the demand for alcohol-free beverages has witnessed a significant surge as consumers seek healthier and more mindful lifestyle choices. This growing trend has led to the rise of the 0% ABV (alcohol by volume) market, where drinks with no alcohol content are gaining popularity. With an increasing focus on wellness, 0% ABV […]
How CI Group launched The League of Darkness for The Kraken Rum brand
CI Group enabled Proximo Spirits to grow an unknown challenger brand into a national top-three rum brand in under five years. We achieved this by tapping into the brands core principles and leveraging its unique appeal to promote the brand’s loyalty across consumer and trade – helping to create growth in value of over 300%. The objective […]
Unleashing the Potential of Public Relations for Alcohol Brands in FMCG Industry
Public Relations (PR) is a strategic communication tool that plays a pivotal role in shaping the reputation and success of brands across various industries. In the case of Fast-Moving Consumer Goods (FMCG) alcohol brands, PR can be particularly advantageous. This blog explores how PR can benefit FMCG alcohol brands, helping them navigate the complexities of […]
Spiff Days: HP Pride ‘Proudly Visible’
In a powerful collaboration, HP and AMD have joined forces for the ‘Proudly Visible’ campaign, which took place throughout the month of June to commemorate Pride. This inspiring initiative aims to champion the LGBTQ+ community in the tech industry and create greater visibility and understanding. HP Pride Spiff Days played a vital role in supporting […]
Our predictions for Social Media in 2023
Social media has become an integral part of our daily lives, and it continues to evolve at a rapid pace. With the constant changes and advancements in technology, social media trends are always shifting, and it is essential to stay up-to-date with them to maximize the potential of your social media presence. Here are some […]
Why is implementing a crisis communication plan within your PR strategy so important?
Crisis communication is a strategic approach that brands use to communicate with their stakeholders or the public during an unexpected event that could harm their reputation or bottom line. It is a critical aspect of risk management that can help organizations mitigate the negative effects of a crisis and rebuild their reputation in the aftermath. […]
CI Group takes home silver at the COOL Event Awards
CI Group were delighted to attend the COOL Events Awards at the Bloomsbury Ballroom on April 13th. The amazing team at CI Group were nominated for 2 awards: ‘Best event under £50k’ and ‘Most Sustainable Event’ for our Changing Behaviours for Climate Action Event (CBE). We were delighted to gain Silver in both categories. The […]
How can small businesses benefit from PR?
In today’s competitive market, small businesses face a significant challenge in establishing themselves and staying ahead of the competition. It’s no secret that every business owner wants their business to be successful, but it’s not always easy to know where to begin. This is where public relations (PR) comes in. PR can be an effective […]