Training-led, not swag-leg: How agencies create sales floor engagement that sticks

Training-led, not swag-leg: How agencies create sales‑floor engagement that sticks   By Ed Devine, Head of Sales at CI Group   There was a time when sales‑floor engagement meant one thing. Turn up with a strong brand, a few boxes of merch, a half‑hour pitch and the hope that enthusiasm would do the rest. If […]