Future Forward Fashion

With stories of doom and gloom in the retail sector and high streets shutting up shops across the country, is it all bad news for stores?  Certainly, with the changing patterns of consumer behavior we are seeing a move to e-commerce, but it looks like thanks to new technology and AI, the future of the high street will survive through a combination of connected consumer engagement and enhanced retail experiences.

This article explains that by using image recognition, the Chinese online fashion retailer myMM are able to offer users shopping suggestions from a variety of retailers based on image & object recognition.

Customers will be entrusting retailers with more data about their preferences and habits, which we believe will give those forward-looking businesses who listen to their customers and leverage that information properly, a golden opportunity to build solid and comfortable growth strategies for the future.

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