AI Business
How to Maximise ROI, Footfall & Qualified Leads at Bett 2026
Bett 2026 is an opportunity to deliver real business results. But let’s be honest: with over 30,000 visitors, 600+ exhibitors, and global giants like Microsoft and Google dominating attention, it’s easy for even the best brands to get lost in the noise.
The real challenge? Turning that investment into footfall that converts, content that engages, and ROI that proves value back to your stakeholders.
At CI Group, we help tech brands do exactly that. Here’s how we support you before, during, and after Bett.
Pre-Event: Set the Stage for ROI
Problems We Solve:
- No clear plan for how to attract and convert the right audience
- Internal friction getting budget approval without forecasting value
- Juggling multiple agencies and vendors without alignment
Our Solutions:
- AI-powered audience segmentation & data enrichment: Know exactly who to target, what they care about, and how to speak to them across education verticals (HE, K–12, Gov).
- Forecasted ROI planning & stakeholder-ready decks: We map goals to outcomes – lead volumes, meeting projections, sustainability stats – making it easier to secure internal buy-in.
- Integrated pre-show experience: From bespoke branded microsites to CRM-integrated booking systems (Cvent, Swoogo, Visit Connect), we streamline registration and pre-bookings so you hit the ground running.
- Full logistics management: We handle every aspect – stand build, creative assets, project scheduling, RAMS compliance, supply chain and vendor coordination.
Result: A clearly segmented audience, high-value meetings scheduled before doors open, and a measurable plan in place to track results.
During the Event: Drive Qualified Footfall That Converts
Problems We Solve:
- Difficulty competing with major players for visitor attention
- Disconnected tools = lost meetings and underreported leads
- Foot traffic without conversion
Our Solutions:
- Immersive, modular stand design: Whether you’re investing in a full custom build or a high-impact modular pop-up, our stands are designed to deliver engagement and reflect your tech leadership.
- Integrated booking + lead tracking tools: Visitors can register live from your stand, with all data captured and synced to your systems in real-time. No leads lost.
- Gamified & interactive experiences: We create engagement zones that drive traffic and deliver value.
- Sustainable storytelling: We transform repurposed shipping containers into education classrooms and content zones – combining your ESG credentials with powerful visitor journeys.
Result: A stand that look epic, whilst driving meaningful conversations, qualified leads, and long-term brand recall.
Post-Event: Turn Momentum into Measurable ROI
Problems We Solve:
- No clear way to report value or justify spend
- Missed follow-up = leads go cold
- Underutilised event content
Our Solutions:
- Rapid ROI dashboards: Within 72 hours, we deliver post-show reports with qualified lead volume, dwell time, meeting performance, and pipeline contribution – ready for board-level review.
- 90-day nurture strategy: Don’t let conversations die after the show. We manage personalised post-show sequences, content drops, retargeting, and webinar invites to keep momentum high.
- On-site content capture: We produce short-form video, customer testimonials, demo highlights, and thought leadership assets directly from your stand – ideal for post-event marketing, sales enablement and future campaigns.
Result: Every lead followed up. Every stakeholder impressed. Every piece of content repurposed.
This Is What Real Event ROI Looks Like
From HP to Computacenter, we’ve helped global tech brands:
- Generate thousands of qualified leads
- Create measurable post-show pipeline
- Offset carbon impact with Climate Wise
- Deliver high-engagement activations at scale
Whether you’re launching new products, showcasing innovation, or rebuilding brand perception—we’ll help you do it smarter, faster, and with measurable impact.
Let’s Make Bett 2026 Your Best Performing Event Yet
Let’s talk strategy, design, and delivery—end-to-end.