Spiff Days: Creating Unforgettable Live Experiences

Spiff days are live days that take place at partner offices on behalf of technology vendors.

The key aim can vary but they usually they are one or all of the following: brand awareness, product launches, product/service training, device/product preferences, device benefits and ultimately drive sales.

We offer a full service for this from Discovery, Copywriting, Campaign ideation and creative theming, production, delivery, logistics, installation of any larger equipment and we can train the trainers and send staff to offices to deliver the content. We can offer pop up and go kits that sales teams fit into their vehicles and take around the country themselves.

We ensure the days are visually impactful with great attention to detail often including wow factor/photo moments, using hashtags to track traction on linkedIn.

For instance, in such a recent campaign we ran with HP, where we used #HPwithIntelLovesYou.

Why Use Spiffs Days? 

The main purpose for our clients SPIFF days is to connect their brand content, messaging and training with their channel partners sales teams. This in turn does drive short term sales but most importantly, it increases awareness of key end user marketing content and helps to create longer term brand advocacy.

Spiffs are also designed to help businesses meet or exceed sales goals in a short period of time. If your business is looking to have its reps quickly meet their sales quota, a well-designed spiff might be the way to go.

Designing a spiff may be tricky to figure out, but there are certain steps you can take to ensure that your program is the best it can be.

Doing Spiff Days the Right Way

We understand every clients goals and define them clearly through different techniques. By understanding objectives, we’re able to make them abundantly clear to representatives of the client.

Here are a few different techniques we use when planning Spiff Days.

  • Social media outreach
  • Brand loyalty
  • Sales team training
  • Desk drops
  • Soft format Training
  • Formal training
  • Informal training

Whether its improving your sales pipeline, closing more deals, promoting a new product, or something else entirely — your reps need to know exactly what you’re after to keep them on the right track and working towards what’s best for the business.

Understanding and articulating how your reps should achieve your goals is another important factor. We can train reps with what they need to know what they are supposed to be doing and how they can earn the incentive. By selling specific products, scheduling more demos, or whatever else it may be that will help you reach the goals you set, CI Group is able to accommodate.

Our latest Spiff Day for HP was to drive sales with Intel devices, increasing sales attachment rates of Poly accessories. HP and Intel wanted to engage with channel partners and create further brand awareness throughout 10 different partner locations.  ​

We created a Spiff day that increased:

  • A buzz on the sales floor ​
  • More sales of HP with Intel devices ​
  • Brand awareness ​
  • Shareable social media content
  • Focus on a great experience and training

Ultimately, this campaign engaged 10 key partners across 14 office locations. 600 salespeople have taken part with over 120 social media posts.

With resounding success, the HP Print team also approached us for a complementary smaller activation with “spiff in a box” kits for HP PBMs (partner business managers) to transport activation kits independently to 10 extra partners with fun training days focusing on HP print services. This print amplification included 10 channel additional partners and a further 360 sales professionals interacting with HP in a new and independent way.

Get in touch with our team to learn more about how we can support with enhancing brand awareness and sales engagement – cigroupcontact@cigroup.co.uk

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