DAVID WATT

Marketing Leader | Keynote Speaker | CEO of CI Group | Strategic Innovator

DAVID WATT IS A SPECIALIST IN MARKETING AND EVENT STRATEGY, DATA DRIVEN BUSINESS, BRANDING, AND AI INTERGRATION.

As CEO for over 25 years at award-winning marketing agency CI Group, David has designed and delivered campaigns, events and digital transformation projects for leading global brands including HP, Adobe, Suntory and Microsoft, helping clients reach the audiences who matter most to them through joined-up marketing touchpoints and cohesive communication strategies.

An expert in the practical application of AI within business organisations, David makes complex technology adoption accessible and actionable.

He is a keynote and masterclass speaker at major industry events such as The London AI Summit, GTDC Summit and International Confex, where has shares his insights on using data, technology and creativity to drive business results within the marketing and events sectors. He also leads hands-on masterclasses that equip businesses with real-world skills in AI adoption, data use and problem solving. 

Under David’s leadership, CI Group has received recognition from leading industry bodies, including The Drum, CRN and Micebook. His perspectives on the marketing and events industries, business, culture and communications, and the transformative impact of AI are trusted and widely read in key industry publications. 

David is an engaging and dynamic speaker, who brings energy and humour to his speaker sessions – leaving audiences engaged, inspired, and informed to put new ideas into action. 

  • How AI is transforming the marketing and events industries

  • The EASE Framework: demystifying the practical steps organisations can take to become AI-ready and implement successful, long-term adoption

  • Responsible AI implementation including privacy, bias, transparency and ethical practice

  • Using data to create standout campaigns and engaging events

  • Blending AI, creativity and commercial goals for measurable results

  • Practical workshops that give marketing teams guided experience with AI tools and frameworks

  • Approaches to building team skillsets, including data literacy, AI adoption, creative problem solving and strategic thinking

  • Managing high-growth, award-winning teams and delivering transformational results

  • How to build resilient commercial strategies in fast-changing markets

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