Accord Healthcare – AI Masterclass Workshop
Summary
How do you bring a regional marketing team from uncertainty to AI confidence in just one morning?
That was the brief from Accord Healthcare when they approached CI Group to deliver an immersive, hands-on workshop for their EMENA marketers. The goal? Demystify Generative AI, showcase its business potential, and give their team the practical skills and mindset to start using AI tools safely, creatively and effectively – from the get-go.
The Value We Created
In a single session, CI Group transformed how Accord’s marketing teams think about AI – turning it from something abstract and intimidating into a practical, intuitive tool they’re ready to use. We brought the latest tools to life, from ChatGPT-4o and Perplexity to SORA and NotebookLM, and showed exactly how they can use audience insights to drive idea generation and create content at scale.
With expert support and practical tools like the RISEN prompting method, teams created sector-specific, AI-powered brand assets tailored to new products and regional markets in just under 45 minutes.
The Problem We Solved
Accord’s marketers had a clear appetite to learn about AI. But they needed support turning curiosity into capability – without the jargon, hype or fear.
Like many brands, they faced three common challenges:
- A wide spectrum of AI experience across the team
- Uncertainty around data privacy, security, and the responsible use of AI.
- A need to understand which tools mattered most – and how to actually use them.
Our job? Design a workshop that bridged knowledge gaps and delivered high-value insight with immediate application.
Our Solution
We built a high-energy, fully interactive AI Masterclass tailored to regional team of marketers, specifically for the pharmaceutical, veterinary and OTC market. The agenda combined inspiration with action, balancing demos, discussions, and hands-on creation:
- Welcome to AI Evolution: We kicked off the event by highlighting the latest evolutions in AI and how businesses are actively leveraging technology. These insights showed real-world impact and innovation, immediately engaging the audience with the relevance and momentum of AI developments.
- Prompting Power: We introduced the RISEN framework to help teams write smarter prompts for better outputs – giving them a repeatable method for high-quality AI results
- Brand Build Challenge: Teams created full campaigns for fictional products, using AI to research audiences, generate creative, and build assets in real time – culminating in presentations of campaign ideas.
Generative AI is rewriting the rules of creativity, productivity and brand strategy. But without the right partner, it’s easy to get lost in the noise.
That’s where CI Group comes in. We help teams navigate the complexity, cut through the hype, and unlock the real value of AI – responsibly, creatively and confidently.
Want to upskill your people and future-proof your brand with AI? Let’s Talk – paul.pennell@cigroup.co.uk
