GSF VIP App for Porsche Challenge Sprint GB 2026
Overview
GSF wanted their VIP Porsche Challenge Sprint GB 2026 guests to feel looked after from the moment they were invited to long after the chequered flag. CI Group is supporting GSF across the whole season, building on the successful delivery of this service for Donington Park and now Oulton Park.
CI Group built a bespoke event app that gave Plato Racing hospitality guests everything they needed, in a single branded experience: registration, wayfinding, live race timings, real-time photography, and behind the scenes and post-event content. No printed schedules, no email chains, no friction.
Our Approach
A Bespoke VIP Event Experience
The app was created to make the guest journey as simple and polished as possible. Guests only needed to register, download the MICE Events app and launch the GSF event experience. From there, they were guided straight to a branded homepage welcoming them to their VIP experience.
Seamless Navigation
A side menu gave guests quick access to everything they needed across the race weekend, including bespoke pages, event information, agendas, documents, maps, ticket details, parking advice, contacts and live race updates.
The structure was designed around ease of use, ensuring guests could find key information quickly without needing printed materials or separate email threads.
Rich Event Content
The app used dynamic visuals, video and clear instructions to bring the experience to life. Guests could access location details, click directly through to Google Maps to plan their journey, review parking information, and even watch a short guidance video showing how to get from the M1 entrance to the main gate.
Dedicated pages covered what to wear, dietary information, points of contact, hospitality guidance and key race-day details.
Guest Information
The Brief
GSF needed a simple, premium way to communicate essential VIP information before and during the event. Guests needed to understand where to go, what to expect, what to wear, who to contact and how to access their itinerary.
How We Delivered
CI Group built a clear guest journey that opened with a welcome page and a prominent call-to-action: “Click to learn more about your VIP experience.”
From there, guests could explore event details, hospitality information, race-day guidance and practical instructions. The itinerary section linked directly to downloadable documents, including the Donington and Oulton Park map and separate Saturday and Sunday itineraries.
The agenda area gave guests a time-by-time view of what was happening throughout the day, helping them stay informed without needing to search through emails or PDFs.
Ticketing & Guest Logistics
The Brief
Alongside the guest-facing experience, the event required a flexible back-end ticketing and guest management system capable of handling complex attendee logistics.
Many attendees were invited through GSF branch networks and were bringing plus ones, including children and family members who did not necessarily want to register individually through the app. This created a late-stage operational challenge only hours before the event.
How We Delivered
CI Group rapidly adapted the platform and guest management process to accommodate changing attendee requirements.
The team created a structured back-end system that allowed primary attendees to be allocated into bespoke guest groups or ‘buckets’, with associated plus ones linked directly to their booking.
This meant attendees could access not only their own tickets, but also tickets for accompanying family members or guests through dedicated pages created specifically for them.
The solution streamlined both on-site and off-site ticket management, reduced registration friction and ensured that track entry could be managed smoothly without requiring every individual guest to create their own account.
Behind the scenes, the team managed extensive data cleaning, guest list organisation and ticket allocation processes to ensure all attendees received the correct access and information ahead of the event.
Live Event Engagement
The Brief
CI Group added a bespoke feed where professional photographs taken throughout the day could be uploaded directly into the app. Guests could view, like, comment on and share images of themselves and the experience.
Behind-the-scenes video content was also added, including organiser updates, professional videography, driver interviews and race-day announcements.
A live TSL timing board gave guests real-time visibility of race performance, helping them follow the action as it unfolded.
Post-Event Content
Within 24 hours of the event, professional photography was shared through the app via a private folder accessible only to attendees. Alongside a post event survey where feedback around the event was received. This extended the value of the app beyond the event itself and gave guests a simple way to give their glowing feedback while fresh, whilst also allowing them to download and share their VIP experiences with ease. Enhancing the chances of further social buzz and exposure.
Results & Impact
The GSF event app created a polished, practical and highly engaging digital layer for the Porsche Challenge Sprint GB 2026 VIP experience.
It brought together essential event logistics, hospitality details, live race information, interactive content and post-event photography in one seamless platform. For guests, it removed friction. For GSF, it provided a premium branded touchpoint that supported communication, engagement and event follow-up before, during and after race day.
The addition of a flexible back-end ticketing and guest allocation system also ensured the experience remained smooth operationally, even when attendee requirements changed at short notice. By combining front-end usability with robust logistical management, CI Group delivered a solution that supported both the guest experience and the operational demands of a live motorsport hospitality event.
Testimonial from James Onions
“The CI Group team has been great to work with and clearly understood both the hospitality environment and the customer requirements. The app has helped us improve the customer experience by streamlining all key event information onto their smartphones. The app was simple to deploy, intuitive to use and added immediate value. CI Group were even able to add TSL Live Timings very quickly which was a great finishing touch.”
James Onions
Marketing & Communications Director
