HP at Bett UK

What we do

CI Group are experts at delivering custom-designed exhibition stands & event spaces and experiences which engage, inspire, and connect with audiences. By working closely with our clients, we bring visionary ideas to life, creating innovative builds which make bold statements, leave a lasting impact, and deliver impressive results. Our award-winning integrated marketing expertise enables us to deliver against brand, marketing and sales objectives through strategic communications, creativity, data insights, and the latest tech-driven engagement tools. We are a team of dynamic experts, dedicated to delivering brilliance with precision. Driven by our Group’s unwavering commitment to sustainability, we excel in creating flexible, reusable solutions that minimise carbon footprints. 

The Client

HP, a global tech leader, creates solutions that enable people to bring their ideas to life and connect to the things that matter the most. They offer a wide range of innovative devices, services and subscriptions that help educators and students flourish in today’s blended learning environment. 


The opportunity

As a top-tier sponsor at the annual BETT show in London, HP wanted to stand out as a leading provider of solutions to the education sector. The event provided an opportunity for HP to showcase their uniquely differentiated product line, build relationships and influence larger purchasers. Key project elements included the construction of a visually compelling HP stand that aligns with HP’s brand identity and educational initiatives, alongside practical considerations like meeting spaces, product displays, and promotional activities. CI Group’s brief was to manage all aspects of the project, from concept to execution, ensuring alignment with HP’s branding and the overarching theme of Bett. This initiative is not just about standing out at Bett but about affirming HP’s leadership in driving digital equity and innovation in the education sector worldwide. 

The solution

We designed a meaningful, and cohesive theme for the stand, utilising a vibrant identity to showcase their market leading product portfolio. The stand was distinctively zoned to showcase HP’s products and services with detailed fact points and expert staff on hand to engage attendees and inspire them about the future possibilities for tech in teaching and learning.

Incorporating sustainability and flexibility, the stand was designed in a modular format, using sustainable fabrics printed with HP devices. Also away from the show floor, we designed a incredible presentation theatre and bespoke meeting suite, with flexible presentation and meeting areas to host key presentations/roundtables. Bett attendees were also encouraged to book and hold their own meetings in the zone via a hosted reception and seamless room booking system, and then provided a coffee bar and branded give aways to enhance the visitor experience.

The Results

Our approach was holistic, starting from pre-event planning with detailed logistics and risk assessments to ensure everything ran smoothly and safely. We deployed a dedicated CI Group project management team, who worked closely with HP to bring their vision to life. The bespoke stand featured an amphitheatre for presentations and inviting meeting rooms, fostering an atmosphere ripe for discussions. The integration of scheduling tools and onsite management ensured a seamless flow of sessions, while our comprehensive services—from load-in and security to catering and cleaning—guaranteed that every aspect of the event reflected HP’s dedication to innovation in education.

This case study exemplifies how CI Group, leveraging over a decade of experience in custom-designed exhibition stands, supported HP in showcasing their commitment to revolutionising education through technology. Our meticulous planning, attention to detail, and dedication to our client’s vision underscored the enduring partnership between CI Group and HP, highlighting the transformative impact of our collaborative efforts on the educational landscape. 

It was a privilege for us to work on such a high-profile event, bringing our visionary ideas to life for HP at Bett 24. We consistently strive to ‘Make it Better’ – delivering impactful and memorable experiences for clients and attendees, making us a trusted partner in the organisation of successful, sustainable, corporate events.

For more information or help planning your next event, contact Sophie.Hughes@cigroup.co.uk 

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