Blog Insights
CI Group takes home Gold at The IPM Awards 2023
On Thursday 28th September, CI Group attended the IPM Awards Event, celebrating the successes and recognising the amazing innovation, hard work and creativity that is carried out right across the promotional marketing industry. The IPM Awards event was a showcase of innovation and excellence in our industry, and it wouldn’t have been possible without the […]
A client discussion with the Head of Business Intelligence
Unveiling Strategic Insights using Pearl Analytics’ Market Opportunity Assessment Businesses must remain agile and well-informed to thrive. To shed light on this critical aspect, Maureen Vasquez-Guzman (MVG) BD & MM from CI Group, engages in an illuminating conversation with the Head of Business Intelligence at a prominent chip manufacturing company. Together, they explore how CI […]
Pearl Analytics: Cross- functional Insights collaboration
In this insightful interview, Maureen Vasquez- Guzman (MVG) engages in a conversation with Robert Mol (RM), Head Of Pearl Analytics to explore the cross-functional collaboration features available on the PearlCloud platform. Discover how this significantly helps businesses enhance the efficiency and effectiveness of data-driven decision-making by amplifying the power of data for informed and impactful business strategies. MVG: Robert, could you share why the cross-functional collaboration on PearlCloud is […]
Empowering Informed Decisions: How CI Group Drives Business Success Through Data
At CI Group, we understand Business leaders must harness the power of data to make informed decisions to propel their organisations forward, and our mission is to empower these individuals with the insights they require to thrive. Customer Demand: Evaluating Product/Service Need – We assist our clients in evaluating the need for their products or […]
The Impact of AI on Business Intelligence Services
Automation streamlines data tasks, empowering BI pros. AI uncovers unique insights, revealing hidden trends and anomalies. Personalization tailors BI experiences to users' needs. See real-world applications: finance automates data extraction; retail harnesses customer behavior insights; healthcare enhances diagnostics. As AI evolves, BI's power grows, offering deeper insights, smarter decisions, and heightened efficiency.
Breaking Down Barriers: How We Make Analytics Accessible and Valuable for Our Clients
We understand the hesitations businesses may have about analytics. We break down barriers with transparency, simplification, and tailored solutions. We provide ongoing support, ensuring you harness analytics' power effectively. Explore with confidence through our free Proof of Concept. At CI Group, we use our Pearl Analytics to achieve a strategy for lasting success.
How Data-as-a-Service Can Elevate Your Marketing Efforts and Events
In today’s digital landscape, data has become the cornerstone of informed decision-making. With the advent of technology, businesses have access to an unprecedented amount of data that can be leveraged to optimize marketing strategies and enhance the success of events. One emerging trend that has gained significant momentum is Data-as-a-Service (DaaS), a powerful tool that […]
The Role of Data Storytellers at Pearl Analytics part of CI Group
Today businesses are more reliant than ever on data to make informed decisions. But data is only as valuable as it is understandable. That’s where data storytellers come in. CI Group’s Data storytellers are highly analytical people with strong business acumen who analyse complex data sets and turn them into compelling stories that can be easily understood by business stakeholders. They […]
The Power of Recognition: 5 Reasons Why Agencies Should Enter Clients for Awards
In the competitive world of marketing and communications, recognition is a powerful tool that can elevate both agencies and their clients to new heights. Award competitions provide an invaluable opportunity for agencies to showcase their innovative strategies, creative campaigns, and exceptional results. Here are five compelling reasons why all good agencies should consider entering […]
How 5G Networks Will Change the Way We Use Technology
In the rapidly evolving landscape of technology, the advent of 5G networks stands as a pivotal moment with the potential to revolutionize the way we interact with and rely on digital tools. The fifth generation of wireless technology, 5G promises unprecedented speed, lower latency, and greater connectivity, ushering in a new era of possibilities across […]