Blog Insights
Contrast marketing: the bold tactic that will set HFSS brands apart in 2026
Following advertising restrictions that came into effect in January 2026, Britain’s FMCG sector stands at a crossroads. Brands promoting products high in salt, fat or sugar now face tighter restrictions on how and where they reach their audiences – and the challenge of new thinking, more daring creativity, and building smarter partnerships lies ahead. Below, we dive into one bold tactic that can help brands to stand out in […]
Looking back, moving forward: CI Group’s 2025 Wrapped
There’s nothing we love more than an excuse to shout about our brilliant team and the work they do. So, as 2025 draws to a close, we couldn’t resist reflecting on everything that went on at CI Group this year – because wow, what a year it’s been! The numbers are crunched – take a […]
AI, business strategy, and human-centric marketing: In conversation with Richard Sapsed, CI Group’s new Head of sami
CI Group is thrilled to announce the appointment of Richard Sapsed as the Head of sami, our new AI-focused business unit, designed to help clients achieve impactful business results through AI-enhanced services. Below, we sit down with Richard and dive into his industry expertise, his passion for AI-powered business strategy, and his big visions for […]
The key best practices for responsible and ethical AI use in marketing
Artificial intelligence has transformed marketing faster than most could have predicted. Within the past few years, adoption has surged across the industry brand communications, research, and content creation. Yet, while AI offers endless possibilities for innovation, our industry is currently at a stage of collective learning – with many still mastering best practices. Every business implementing AI has a […]
AI & Marketing: Human skills that will matter most in the years ahead
AI is transforming the marketing landscape: Human skills that will matter most in the years ahead Artificial intelligence is transforming the marketing landscape at an unprecedented pace. The technology no longer just automates tasks; it is amplifying strategic decision-making and shaping new models of brand engagement. Yet, despite this shift recent ONS data shows up to 70% of marketing leaders feel insufficiently prepared for the […]
AI is already shaping the future of marketing – so, where is the industry right now, and where is it heading?
Artificial intelligence has quickly become one of the most powerful tools in modern marketing, helping teams like Sami to work smarter and connect brands with people in genuine and practical ways. Far from being an impersonal force, AI is best used as a partner – one that listens, learns, and amplifies what matters most to […]
AI is Transforming the Marketing Landscape – Here are the human skills that will matter most in the years ahead
Written by David Watt – CEO of CI Group As all of us in the industry are seeing, artificial intelligence is transforming the marketing landscape at an unprecedented pace. The technology no longer just being used to automate tasks; it is amplifying strategic decision-making and shaping new models of brand engagement. Yet, despite this shift, […]
Letting AI Lend a Hand in the Creative Studio: Embracing the Tools, Not Replacing the Talent
Written by Pip Kenny, Creative Director of CI Group The last couple of years have brought a tidal wave of headlines about artificial intelligence in the creative sector – some sharing their excitement, others tinged with anxiety about the possibility that technology might one day replace the very people who give brands their visual […]
Creating a place we want to belong: Why team culture matters just as much as business results
Written by Sophie Hughes – Head of Client Services at CI Group Anybody who works in marketing and events will recognise just how demanding and fast-paced the industry is. The pressure to deliver results and move quickly from one project to the next is something familiar to all of us. While achieving strong business […]
AI is transforming the marketing landscape – Here are the human skills that will matter most in the years ahead
Written by David Watt – CEO of CI Group As all of us in the industry are seeing, artificial intelligence is transforming the marketing landscape at an unprecedented pace. The technology no longer just being used to automate tasks; it is amplifying strategic decision-making and shaping new models of brand engagement. Yet, despite this shift, […]