Blog Insights
Is Nostalgia the New Strategy? Tapping into Retro Vibes in Marketing
Nostalgia marketing has emerged as a powerful strategy, leveraging fond memories to engage audiences and drive consumer behavior. But what makes this approach so effective, and how can brands harness its potential? The Emotional Power of Nostalgia Nostalgia evokes sentimental longing for the past, often triggering positive emotions and a sense of comfort. Case Studies […]
The Most Powerful Tool for Baby Brands: Building Trust with PR
Trust is the cornerstone of any baby or parenting brand’s success. Parents need reassurance that the products or services they choose are safe, reliable, and genuinely designed with their child’s wellbeing in mind. Public relations is a powerful tool in building that trust. It’s not just about publicity – it’s about creating meaningful, authentic connections […]
The Struggle of Technology Channel Players: How ABM Can Lead to Success
The Struggle of Technology Channel Players For many in the IT channel, one persistent challenge is connecting with the right decision-makers. The B2B buying journey is more complex than ever, with long sales cycles, diverse stakeholders, and intricate buying committees. The sheer pace of technological advancement also means that solutions must be delivered faster while […]
How to Create Incentives for Partners to Use MDF
Market Development Funds (MDF) are a valuable tool in channel marketing, enabling partners to grow their business while promoting your brand. But here’s the catch: they’re only effective if your partners actually use them. Many businesses struggle with MDF underutilisation, often because partners don’t see the value or find the process too cumbersome. At CI […]
Marketing Tools Using Generative AI: What Every CMO Needs to Know
Generative AI is the hottest topic in marketing right now – and for good reason. Tools like ChatGPT, Jasper, and DALL·E are revolutionising how brands create content, connect with audiences, and streamline processes. But as with any new technology, there’s a balance between excitement and caution. If you’re a CMO wondering how generative AI can […]
How to Use MDF to Support Partner Training and Development
When it comes to channel partnerships, training and development are crucial. Your partners are often the frontline representatives of your brand, so ensuring they’re well-equipped is a no-brainer. But how do you fund and structure this effectively? That’s where Market Development Funds (MDF) can come in handy. At CI Group, we’ve seen how strategic use […]
Looking Back, Charging Forward: CI Group’s 2024 Wrapped
If there’s one thing we love, it’s an excuse to shout about our fantastic team and the exceptional work they do. So, as we wind down for the Christmas break and reflect on everything that went on at CI Group in 2024, we couldn’t resist but crunch the numbers and relive the highlights – and […]
The Power of Generative AI: A Roadmap for IT Channel Marketing
Generative AI isn’t just another tech buzzword – it’s a game-changing tool that’s reshaping how businesses think, work, and grow. For CI Group, the opportunity to embrace this innovation isn’t just exciting – it’s essential. By understanding and tapping into the power of generative AI, we can open doors to smarter strategies, fresh creativity, and […]
CI Group Wins Marketing Channel Services Provider of the Year – Support at CRN Awards
CI Group, a leading employee-owned integrated marketing services agency, is thrilled to announce its win in the Marketing Channel Services Provider of the Year – Support category at the prestigious CRN Awards 2024. Below, David Watt, CEO of CI Group, shares his insights into why when it comes to delivering strategic marketing programmes, success truly […]
Channel Success: Our Expertise in Channel Marketing, Enablement, End-User engagement and Rewards
We provide a holistic approach to channel marketing, combining strategy, enablement, end-user engagement, and reward programs to help IT vendors thrive. Here’s how our tailored services and expertise work: Channel Marketing Strategy: Building Effective Pathways A comprehensive channel marketing strategy is essential for growing market share through partners. We focus on everything from partner […]