PR Insights
Six PR and marketing trends that will matter in 2026
By 2026, PR and marketing have moved far beyond being judged on activity alone. Audiences are savvier, attention is harder to earn, and a tougher economic climate means every pound invested must prove its value. Success now hinges on clear evidence of impact, influence and contribution to real business outcomes. At the same time, technology has matured […]
CI Group Welcomes Scott Snell as Non-Executive Director to Expand Expertise into the Food & Beverage Sector
CI Group, a leading UK marketing agency network, is proud to announce the appointment of Scott Snell as a Non-Executive Director. With an outstanding legacy of delivering award-winning campaigns and impactful strategies across industries, this appointment positions CI Group to further strengthen its reach within the Food & Beverage sector and aligns with business goals […]
How Parenting Brands Can Leverage the Podcast Boom for PR Success
The podcasting world is booming, and parents are tuning in. From sleepless nights to long walks with the pram, podcasts have become a lifeline for parents seeking advice, community, and a bit of sanity. For brands in the baby and parenting space, this growing medium offers a golden opportunity to connect with a highly engaged […]
The Most Powerful Tool for Baby Brands: Building Trust with PR
Trust is the cornerstone of any baby or parenting brand’s success. Parents need reassurance that the products or services they choose are safe, reliable, and genuinely designed with their child’s wellbeing in mind. Public relations is a powerful tool in building that trust. It’s not just about publicity – it’s about creating meaningful, authentic connections […]
Micro vs Macro Influencers: Which is Right for Your Brand?
When it comes to influencer marketing, one size doesn’t fit all. The choice between micro and macro influencers can feel a bit overwhelming, but understanding their differences – and what they can bring to the table – can help you decide which approach works best for your brand. Let’s break it down. What’s the […]
How to Make PR Metrics Truly Meaningful: Align, Measure, and Drive Results
Measuring PR success has come a long way, but making metrics genuinely impactful can sometimes be a bit of a minefield. We know how important it is to show value and connect the dots between PR efforts and business outcomes. So, here’s our take on how brands and marketers can make PR metrics work harder […]
Communicating your brand’s values is essential – and PR is the most powerful tool at your disposal
A 2024 study revealed that 79% of UK consumers prioritise brands that offer value-driven and customer-centric messaging, and align with their personal values. This statistic is a clear sign of how much consumers care about what a business stands for. Communicating your brand’s values – the essence of what you stand for – is one […]
How can CI Group support in alcohol brand re-image?
Over the past decade, consumers have undergone a profound shift in alcohol choices. Increasing health consciousness has driven a demand for low-calorie, non-alcoholic, and sustainable options. The craft movement has made people like unique, local drinks. Premiumization means people are willing to spend more on good drinks. Social media and global exposure have fostered a […]
5 Ways to Use PR to Promote Your Wine or Spirits Brand
Public Relations plays a crucial role in promoting and establishing the reputation of your wine or spirits’ brand. It’s an effective tool that can help you gain visibility, build credibility, and reach a wider audience. Here are five powerful ways to leverage PR to promote your alcoholic beverage brand from the eyes of our PR […]
Why 0% ABV is the Future of Drink Industry Marketing
In recent years, the demand for alcohol-free beverages has witnessed a significant surge as consumers seek healthier and more mindful lifestyle choices. This growing trend has led to the rise of the 0% ABV (alcohol by volume) market, where drinks with no alcohol content are gaining popularity. With an increasing focus on wellness, 0% ABV […]