CI Group takes home Gold at The IPM Awards 2023

On Thursday 28th September, CI Group attended the IPM Awards Event, celebrating the successes and recognising the amazing innovation, hard work and creativity that is carried out right across the promotional marketing industry. The IPM Awards event was a showcase of innovation and excellence in our industry, and it wouldn’t have been possible without the outstanding efforts of everyone involved.

Our remarkable achievement of winning gold at the IPM awards for “The League of Darkness” campaign with Proximo is a testament to our exceptional marketing prowess. The campaign, which earned the gold in the Best Promotional Marketing Management category, has proven to be a game-changer for Kraken Rum.

The League of Darkness was conceived as an exclusive membership club catering to aficionados of the renowned spiced rum. Inspired by mythical sea creatures, it offers an immersive experience to its members, including exclusive merchandise, personalized bottles, early access to limited edition releases, and invitations to special events and tastings. This innovative initiative has not only engaged Kraken Rum’s loyal customer base but has also fostered a strong sense of community among like-minded individuals.

CI Group’s innovative League of Darkness campaign exemplified the power of effective marketing and loyalty-building strategies, transforming a challenger brand into a formidable player in the UK’s rum industry. The campaign’s success is not only measured in numbers but also in the vibrant community it has cultivated around Kraken Rum, making it a shining example of promotional marketing excellence.

“I am so proud of the team for all their remarkable efforts that have gone into The League of Darkness campaign as well as their fantastic Gold win at the IPM awards. This is a true testament to our team’s dedication in providing the best in promotional marketing, here’s to many more Gold wins.” says David Watt, CEO.

Get in touch to learn more about how we created this exclusive and memorable platform to demonstrate why Kraken Rum should be the first choice for the on-trade and consumers!


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