Twitter is Changing the Behaviour of how we consume the news
2016 was a dramatic year in many ways. From the deaths of much-loved celebrities to Brexit and Trump’s emphatic rise to the White House. Twitter had a field day!
The Hashtag campaign won Twitter its first Grand Prix at Cannes for Outdoor and highlights how news consumption has changed forever.
This Campaign highlights an extraordinary change in consumer behaviour that has occurred over the last year. Driven by the American election debate, Twitter is fulfilling its desire to become the world’s premier live news channel [sic] and has benefitted by the protagonists on both sides using Twitter to air their unedited and sometimes controversial views.