Royal Caribbean’s: Revolutionising Rewards


Club Royal is over-achieving all expectations in industry adoption, press coverage, social media chatter, partner engagement, brand perception and YoY sales increase.

Value We Created

Our solution really has set the bar for the cruise industry and continues to evolve and develop further still.

10,000+ Registered Users​

£1m+ issued in rewards per year

The Problem We Solved

Royal Caribbean wanted to set themselves apart in the ultra-competitive cruise sector through a B2B channel engagement & reward programme.​

How We Did It?

CI Group proposed a multi-tiered reward programme encompassing rewards against sales, accelerators, ‘money can’t buy’ event access (Brit Awards or Ship launches), and brand partner offers. ​

Due to the success of the market-leading incentive platform, CI Group expanded Club Royal to be an all-encompassing one stop shop, giving travel agents access to all the tools that they need to sell a Royal Caribbean cruise in one place, Club Royal.​

Today, the solution CI Group provides to Royal Caribbean has expanded to include gamified incentives, eLearning, a Recognition/Nomination programme, Sales & Marketing Tool Kit & co-marketing asset creation/submission.

The success of the programme in the UK & Ireland has led to an EMEA rollout – set to be delivered in the autumn of 2020.​

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