TATA Communications

ProClub – Our Journey Connected​

SUMMARY

Over the past three years we have established a programme that breaks 
the mould of the traditional incentive programme. 

Year on year, analytics reports are tracking incredible performance of Proclub winners, striving for 
excellence and driving new business growth when measured against the rest of the organisation.

THE VALUE WE CREATED

Proclub has earnt a special place in the heart of TATA Communications for the memories we create. We have taken guests to incredible places across the globe, showcasing the very best hospitality, entertainment, activities, culture and cuisine they have to offer!

We tell a story, weaving the event thematic, with local traditions and business messages and intertwine them across signature events to take guests on a real journey across the week. Throughout the trip we witness first-hand the invaluable personal and business connections Proclub facilitates.

THE PROBLEM WE SOLVED

Over the past 3 years, Proclub has grown with CI Group. The TATA Corporate Communications team feel like family with a mutual passion for success.

We continue to deliver a programme that better engages the TATA family, driving performance across their organisation.

CI Group know this programme inside out and year on year we push ourselves and our suppliers as the level of expectation continues to soar.

HOW WE DID IT

Proclub is delivered using the full service mix that CI Group offer.

Our Digital team, Creative Designers, Project Managers and Strategic Director all playing vital roles to deliver a 5* once-in-a lifetime incentive program.

– Communications plans, full website and registration portal

– End to end thematic creation, creative identity and asset creation

– Travel, logistics and
guest support

– Full event management, production, RAMS and on
site delivery team

– Budget management, contract and procurement

“One of the best experiences of my life.

Mind-blowing. A dream come true.

What motivation, so proud to be part of Proclub.

My wife has said every day I’ll keep
inspiring you to push yourself at work, so one day
we can attend Proclub again.

The synergy and bonds I have created this week are
unmatched by anything else I’ve ever done.”


TATA PROCLUB GUESTS

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