Retail Insights
Navigating HFSS Restrictions: Why the death of product-first advertising must mean the rise of value-led storytelling
The landscape of food and drink advertising in the UK is undergoing its most significant shift since the tightening of marketing regulations around alcoholic drinks in 2005. The government’s new sweeping restrictions on advertising products high in fat, salt or sugar (HFSS) – including a 9pm television watershed and forthcoming total ban on paid online […]
The new media mix: Rebalancing TV, digital and owned channels after HFSS marketing regulation shifts
Written by Scott Snell – Non-Executive Director at CI Group The UK’s HFSS advertising regulations coming into effect in January 2026 mark a watershed moment for food and drink brands. With a strict 9pm television watershed and a total ban on paid online ads for products high in fat, salt or sugar, FMCG marketers […]
AI and Personalisation in the Retail Sector: Delivering Value Without Alienating the Customer
Artificial intelligence in the fast moving consumer goods (FMCG) is already proving powerful. Brands can deliver tailored offers, anticipate needs, and connect with customers at the times that matter. Yet, as FMCG businesses look to harness AI for personalisation, there is a fine line to tread: how do you offer meaningful relevance without making customers […]