AI Masterclasses and Workshops | Build Confidence, Clarity and Capability with AI Artificial Intelligence is evolving rapidly. Every week new tools, models and capabilities emerge, transforming how organisations operate. For many businesses, the challenge is no longer whether to use AI — it’s how to adopt it effectively, safely and strategically. At CI Group, our SAMI AI masterclasses and workshops are designed to help organisations move beyond experimentation and build real capability with AI. Through practical sessions, expert guidance and real-world use cases, we help leadership teams and employees understand how AI can create measurable business value.

Designing Incentive Strategies That Drive Behaviour – Not Just Sales

Written by Ed Devine, Head Of Sales of CI Group  Incentives have long been a staple of channel performance. They rally sales teams, boost engagement and create the much-needed focus to push results when it matters most. Yet many programmes still follow a familiar pattern: a big launch, glossy prizes, a spike in activity, and then a sharp drop-off. A few months later, […]

Six data security guardrails every brand using AI needs in place

Data Privacy Day is a timely reminder for brands that how they use data is as important as the campaigns it powers. With this year’s theme, Take Control of Your Data, many organisations are asking how to harness AI confidently without compromising the trust of customers. When getting it wrong can result in hefty fines, legal action and lasting reputational damage, responsible data use is essential – and brands using AI must understand […]

Growth, risks, and the next wave of innovation: What’s to come for the IT Channel in 2026? 

The UK IT channel enters 2026 with real momentum. The market is set to grow by over 11% and, as ever, the indirect channel will be at the centre of how technology is bought, delivered and measured for business value. Alex Tatham, Non-Executive Director at CI Group, draws on 30+ years’ experience in the technology sector to explain why this year will not be […]

AI has transformed how we deliver events in 2025 – what 2026 will bring? 

Written by David Watt, CEO of CI Group    This year has marked a significant turning point in the events industry. Research from Event Industry News reported 45% of UK event organisers are now actively using AI tools within their operations, and in my conversations with clients and partners that figure feels very real on […]

AI, business strategy, and human-centric marketing: In conversation with Richard Sapsed, CI Group’s new Head of sami

CI Group is thrilled to announce the appointment of Richard Sapsed as the Head of sami, our new AI-focused business unit, designed to help clients achieve impactful business results through AI-enhanced services. Below, we sit down with Richard and dive into his industry expertise, his passion for AI-powered business strategy, and his big visions for […]

The key best practices for responsible and ethical AI use in marketing 

Artificial intelligence has transformed marketing faster than most could have predicted. Within the past few years, adoption has surged across the industry brand communications, research, and content creation. Yet, while AI offers endless possibilities for innovation, our industry is currently at a stage of collective learning – with many still mastering best practices. Every business implementing AI has a […]

AI & Marketing: Human skills that will matter most in the years ahead 

AI is transforming the marketing landscape: Human skills that will matter most in the years ahead Artificial intelligence is transforming the marketing landscape at an unprecedented pace. The technology no longer just automates tasks; it is amplifying strategic decision-making and shaping new models of brand engagement. Yet, despite this shift recent ONS data shows up to 70% of marketing leaders feel insufficiently prepared for the […]

AI is already shaping the future of marketing – so, where is the industry right now, and where is it heading?

Artificial intelligence has quickly become one of the most powerful tools in modern marketing, helping teams like Sami to work smarter and connect brands with people in genuine and practical ways. Far from being an impersonal force, AI is best used as a partner – one that listens, learns, and amplifies what matters most to […]

AI is Transforming the Marketing Landscape – Here are the human skills that will matter most in the years ahead

Written by David Watt – CEO of CI Group  As all of us in the industry are seeing, artificial intelligence is transforming the marketing landscape at an unprecedented pace. The technology no longer just being used to automate tasks; it is amplifying strategic decision-making and shaping new models of brand engagement. Yet, despite this shift, […]