Analytics Insights
The Role of Data Storytellers at Pearl Analytics part of CI Group
Today businesses are more reliant than ever on data to make informed decisions. But data is only as valuable as it is understandable. That’s where data storytellers come in. CI Group’s Data storytellers are highly analytical people with strong business acumen who analyse complex data sets and turn them into compelling stories that can be easily understood by business stakeholders. They […]
The 5 Must-Have SEO Tools for Every Smart Marketer
In the fast-paced digital landscape, search engine optimization (SEO) has become a pivotal aspect of any successful marketing strategy. To outshine the competition and increase online visibility, smart marketers rely on a comprehensive set of SEO tools. These tools not only provide valuable insights but also streamline the optimization process. In this blog post, we’ll […]
Maximizing the Potential of Marketing AI while Safeguarding Your Brand
In the dynamic landscape of modern marketing, harnessing the power of artificial intelligence (AI) has become an essential strategy for businesses to stay competitive and relevant. AI technologies can significantly enhance marketing efforts, enabling brands to deliver personalized experiences, optimize campaigns, and streamline operations. However, as brands delve into the realm of AI-driven marketing, ensuring […]
How AI and Machine Learning are Revolutionising the Marketing and Events Industry
In recent years, Artificial Intelligence (AI) and Machine Learning (ML) have emerged as game-changers in various industries, and marketing and events are no exception. With their ability to analyse massive amounts of data, identify patterns, and make intelligent predictions, AI and ML are transforming the way businesses approach marketing strategies and event planning. Let’s explore […]
Our predictions for Social Media in 2023
Social media has become an integral part of our daily lives, and it continues to evolve at a rapid pace. With the constant changes and advancements in technology, social media trends are always shifting, and it is essential to stay up-to-date with them to maximize the potential of your social media presence. Here are some […]
Applying Behavioural Science in the Design of Incentive & Reward Systems
When it comes to B2B sales incentives, many companies rely on monetary rewards or other tangible gifts to motivate their employees. While these can be effective in the short-term, research has shown that they may not always be the most effective way to incentivize employees over the long-term. This is where the application of behavioural […]
Key to Success: Implementing Rewards and Incentives in Your Business
Recognising the importance of a successful rewards and incentives scheme within your business is a key part of its success. Research shows that it can improve employee retention, engagement and loyalty, as well as creating a competitive advantage, as without them, you can lose market share. Virtual First: Reducing Carbon Emissions CI Group Rewards is […]
Cross-functional collaboration has arrived to PearlCloud Analytics
To constantly improve the story behind your data, CI Group have recently evolved our Pearl Analytics platform, it will now help drive ever more efficient teams.
Where knowledge becomes power
As businesses rapidly become data-centric in their processes, Pearl can be an important partner in helping you to better understand business performance.
Driving Performance Data
Welcome to our Changing Behaviours event series. On August 7th we returned to elite sport for inspiration and insight from our keynote speaker, a guest fresh from the Formula 1 paddock.