Clients Insights
Maximise Partner Engagement with Pre- and Post-Event Marketing Strategies
The ability to create and execute seamless, impactful campaigns is crucial for businesses looking to engage partners and drive sales. At CI Group, we’ve refined our strategies to provide comprehensive solutions that cater to these needs, blending creativity with data-driven insights to empower our clients. Crafting the Ultimate Pre- and Post-Event Campaign When planning […]
Navigating Your SMB Customers’ Challenges in 2024: How CI Group Can Help
As we move into 2024, small and medium-sized businesses (SMBs) are facing a range of challenges, from cybersecurity threats to the need for digital transformation. CI Group is here to help IT resellers navigate these challenges by providing tailored marketing strategies and services that position you as a key partner in your clients’ growth. […]
Creating a successful Partner Day with CI Group: Our Comprehensive Guide
Spiff days are live days that take place at partner offices or strategic venues on behalf of technology vendors. The key aim can vary but they usually they are one or all of the following: brand awareness, product launches, product/service training, device/product preferences, device benefits and ultimately drive sales. We offer a full service for […]
Incentive Strategy and Communication
Creating an impactful incentive strategy, and ensuring its success through effective communication and measurement, is essential to drive performance and engagement. Through meticulously designed pre-event communications, immersive experiences, a deep understanding of motivational psychology, and a team of digital developers and data analysts, we not only aim to inspire action, but also create a lasting […]
Puppy Love and Wellness Day with Becthle
Let’s talk about the cutest day we planned and delivered for Bechtle. So, picture this, you’re in your office, doing your day-to-day, ticking off your to-do list with authoritative precision.. But suddenly, you hear the magical sounds of.. puppy barks. Yes, people, PUPPIES! Sounds like a dream, right? In collaboration with Bechtle, we orchestrated a […]
Celebrating CI Group’s Commitment to Sustainability- Pip Kenny Named Power 50 Green Champion by Micebook
In a momentous recognition of her unwavering dedication to sustainability within the UK events industry, Pip Kenny, Group Creative Director at CI Group, has been named a Power 50 Green Champion by Micebook. This prestigious accolade is a testament to her remarkable commitment to making a positive impact on the planet and promoting eco-conscious […]
CI Group takes home Gold at The IPM Awards 2023
On Thursday 28th September, CI Group attended the IPM Awards Event, celebrating the successes and recognising the amazing innovation, hard work and creativity that is carried out right across the promotional marketing industry. The IPM Awards event was a showcase of innovation and excellence in our industry, and it wouldn’t have been possible without the […]
A client discussion with the Head of Business Intelligence
Unveiling Strategic Insights using Pearl Analytics’ Market Opportunity Assessment Businesses must remain agile and well-informed to thrive. To shed light on this critical aspect, Maureen Vasquez-Guzman (MVG) BD & MM from CI Group, engages in an illuminating conversation with the Head of Business Intelligence at a prominent chip manufacturing company. Together, they explore how CI […]
How CI Group launched The League of Darkness for The Kraken Rum brand
CI Group enabled Proximo Spirits to grow an unknown challenger brand into a national top-three rum brand in under five years. We achieved this by tapping into the brands core principles and leveraging its unique appeal to promote the brand’s loyalty across consumer and trade – helping to create growth in value of over 300%. The objective […]
Spiff Days: HP Pride ‘Proudly Visible’
In a powerful collaboration, HP and AMD have joined forces for the ‘Proudly Visible’ campaign, which took place throughout the month of June to commemorate Pride. This inspiring initiative aims to champion the LGBTQ+ community in the tech industry and create greater visibility and understanding. HP Pride Spiff Days played a vital role in supporting […]