Clients Insights
Creating a place we want to belong: Why team culture matters just as much as business results
Written by Sophie Hughes – Head of Client Services at CI Group Anybody who works in marketing and events will recognise just how demanding and fast-paced the industry is. The pressure to deliver results and move quickly from one project to the next is something familiar to all of us. While achieving strong business […]
Reflections on HP & Intel’s Pride Campaign: The power of tangible DE&I activity in the IT Channel
Written by Felicite Burke – Project Director at CI Group The IT channel is a space that, like many industries, it is still working towards becoming as open and inclusive as it should be. And achieving that change requires not just words, but action – and consistent, visible and meaningful engagement. As CI Group […]
Stand-Out Event Success Guide
About:This guide showcases CI Group’s full-service approach to creating immersive, high-impact exhibition and event experiences. From concept to execution, it highlights how our collaborative design process, cutting-edge technology, and meticulous project management deliver stands and environments that not only capture attention but also convey brand messaging with clarity and creativity. Value for the ReaderBy reading […]
Distributor Call-out Days – How to make them more effective | Written by Alex Tatham
Introduction & Defining the problem Vendors are always keen to grab sales staff attention at a distributor. Marketing departments see this a relatively easy sell to use vendor MDF and subsequently claiming the money – but call-out days frequently do not coincide with the requirements of the sales force themselves or senior management. Whilst they […]
CI Group Wins Marketing Channel Services Provider of the Year – Support at CRN Awards
CI Group, a leading employee-owned integrated marketing services agency, is thrilled to announce its win in the Marketing Channel Services Provider of the Year – Support category at the prestigious CRN Awards 2024. Below, David Watt, CEO of CI Group, shares his insights into why when it comes to delivering strategic marketing programmes, success truly […]
Measuring ROI from Your Brand Refresh: Metrics that Matter
How can you be sure that your brand refresh is delivering the results you need? For IT companies that thrive on data, measuring the success of a rebrand isn’t just about aesthetics—it’s about ROI. Here’s how you can track the impact of your rebranding efforts and ensure you’re hitting key performance indicators (KPIs) that prove […]
Maximise Partner Engagement with Pre- and Post-Event Marketing Strategies
A Complimentary Sales Enablement & Partner Relations Strategy Workshop for IT Channel Partners CI Group is to offering a free, tailored Sales Enablement & Partner Relations Strategy Workshop exclusively for distributors, resellers, and partners in the IT channel. This workshop is designed to help your business build a high-performing sales team and strengthen your partner […]
Navigating Your SMB Customers’ Challenges in 2024: How CI Group Can Help
As we move into 2024, small and medium-sized businesses (SMBs) are facing a range of challenges, from cybersecurity threats to the need for digital transformation. CI Group is here to help IT resellers navigate these challenges by providing tailored marketing strategies and services that position you as a key partner in your clients’ growth. […]
Incentive Strategy and Communication
Creating an impactful incentive strategy, and ensuring its success through effective communication and measurement, is essential to drive performance and engagement. Through meticulously designed pre-event communications, immersive experiences, a deep understanding of motivational psychology, and a team of digital developers and data analysts, we not only aim to inspire action, but also create a lasting […]
Puppy Love and Wellness Day with Becthle
Let’s talk about the cutest day we planned and delivered for Bechtle. So, picture this, you’re in your office, doing your day-to-day, ticking off your to-do list with authoritative precision.. But suddenly, you hear the magical sounds of.. puppy barks. Yes, people, PUPPIES! Sounds like a dream, right? In collaboration with Bechtle, we orchestrated a […]