Analytics Insights
AI and Personalisation in the Retail Sector: Delivering Value Without Alienating the Customer
Artificial intelligence in the fast moving consumer goods (FMCG) is already proving powerful. Brands can deliver tailored offers, anticipate needs, and connect with customers at the times that matter. Yet, as FMCG businesses look to harness AI for personalisation, there is a fine line to tread: how do you offer meaningful relevance without making customers […]
Channel Partner Marketing: Best B2B Strategies for Growth
What Is a Channel Partner Marketing Program? A channel partner acts as the bridge between a vendor and the end customer. That could be a reseller, distributor, systems integrator or managed service provider – often offering value beyond just sales, like support, implementation or strategic guidance. A channel partner marketing program is a formalised alliance […]
Mastering Marketing Impact: Creativity, Alignment, and AI-Driven Transformation
At the core of effective marketing is alignment. When marketing and sales teams operate with shared goals and measurable KPIs, campaigns are more focused, and outcomes are optimised. Creativity remains essential in engaging sophisticated B2B audiences. Innovative campaigns, underpinned by strategic insight, can cut through the noise, building meaningful connections with customers. Our Generative […]
Channel Success: Our Expertise in Channel Marketing, Enablement, End-User engagement and Rewards
We provide a holistic approach to channel marketing, combining strategy, enablement, end-user engagement, and reward programs to help IT vendors thrive. Here’s how our tailored services and expertise work: Channel Marketing Strategy: Building Effective Pathways A comprehensive channel marketing strategy is essential for growing market share through partners. We focus on everything from partner […]
Measuring ROI from Your Brand Refresh: Metrics that Matter
How can you be sure that your brand refresh is delivering the results you need? For IT companies that thrive on data, measuring the success of a rebrand isn’t just about aesthetics—it’s about ROI. Here’s how you can track the impact of your rebranding efforts and ensure you’re hitting key performance indicators (KPIs) that prove […]
Adobe Acrobat Pro: Client Success Story- Customer Survey & Sentiment Analysis
Elevating Customer Sentiment Analysis with Pearl Analytics and PearlCloud I am delighted to share my remarkable experience collaborating with Pearl Analytics and witnessing the transformative impact they had on capturing and understanding customer sentiment for Adobe Acrobat Pro. I’m Allyson Murray, the Head of Channel Marketing for the Americas region and I led this initiative […]
Adobe Education: Client Success Story
I have worked with Robert and the Pearl Analytics team through CI Group for more than 5 years and they have been an amazing data partner to my team at Adobe Education. Working in the field of Training and Learning Development, learning about our customers and effectively tracking training performance are essential to our success. […]
Shorlisted for TWO Micebook Awards!
We’re excited to share we’ve been shortlisted for not one, but two prestigious Micebooks Awards this year! These accolades celebrate excellence in the events industry and the power of storytelling in shaping unforgettable experiences. Awards Category: Best Internal Communications Event Awards Category: Best Celebratory or Awards Event Our standout event which captured the judges’ attention was a […]
ORIGINAL RELEASE: Insight Interpretation via AI
Harnessing AI for automated Insights generation At CI Group, we understand that navigating the abundance of data can be daunting. That’s why we’ve introduced the AI Insights Engine on PearlCloud, our managed analytics platform. This is the latest development on the platform designed to revolutionise how to efficiently interpret your analytics dashboards. The Power of […]
Working smarter, not harder: Unlocking the secret to Social Media Algorithms
We all endlessly scrolling through social media is just part of the everyday norm (..right?), though achieving nothing more than a mild sense of dissatisfaction. Our CI strategists have shared a way they use their favourite social media platforms- to work for them. There’s a better way to utilize your time on the platform and […]