Blog Insights
Creating a Flexible Brand Framework for IT Companies: Templates and Tools
Why a Flexible Brand Framework Matters Providing a brand framework with tailored templates not only creates a cohesive look but also empowers teams to innovate while staying within set brand parameters. Offering this structure will help your design teams save time, prevent confusion, and ensure that everyone—from marketing to sales—adheres to the new visual guidelines. […]
Your Perfect Corporate Christmas Party with CI Group
As the festive season approaches, the opportunity to celebrate and connect with your team and clients is more important than ever. At CI Group, we specialise in crafting unique, luxurious, and unforgettable corporate Christmas events. With decades of experience, we provide not just events, but experiences that leave a lasting impression. Whether you’re envisioning an […]
Measuring ROI from Your Brand Refresh: Metrics that Matter
How can you be sure that your brand refresh is delivering the results you need? For IT companies that thrive on data, measuring the success of a rebrand isn’t just about aesthetics—it’s about ROI. Here’s how you can track the impact of your rebranding efforts and ensure you’re hitting key performance indicators (KPIs) that prove […]
Maximise Partner Engagement with Pre- and Post-Event Marketing Strategies
A Complimentary Sales Enablement & Partner Relations Strategy Workshop for IT Channel Partners CI Group is to offering a free, tailored Sales Enablement & Partner Relations Strategy Workshop exclusively for distributors, resellers, and partners in the IT channel. This workshop is designed to help your business build a high-performing sales team and strengthen your partner […]
Navigating Your SMB Customers’ Challenges in 2024: How CI Group Can Help
As we move into 2024, small and medium-sized businesses (SMBs) are facing a range of challenges, from cybersecurity threats to the need for digital transformation. CI Group is here to help IT resellers navigate these challenges by providing tailored marketing strategies and services that position you as a key partner in your clients’ growth. […]
Brothers in Arms: Our CEO David Watt Drives Frontline Support Ambulance Convoy to Ukraine
As the world celebrated Fathers’ Day, the Watt family planned their life saving trip to embark on a journey that goes far beyond the usual festivities. Led by David Watt, CEO of CI Group, the family is launching the “1000 Lives” campaign to provide life-saving medical supplies to those in need in Ukraine. David, alongside […]
Shorlisted for TWO Micebook Awards!
We’re excited to share we’ve been shortlisted for not one, but two prestigious Micebooks Awards this year! These accolades celebrate excellence in the events industry and the power of storytelling in shaping unforgettable experiences. Awards Category: Best Internal Communications Event Awards Category: Best Celebratory or Awards Event Our standout event which captured the judges’ attention was a […]
ORIGINAL RELEASE: Insight Interpretation via AI
Harnessing AI for automated Insights generation At CI Group, we understand that navigating the abundance of data can be daunting. That’s why we’ve introduced the AI Insights Engine on PearlCloud, our managed analytics platform. This is the latest development on the platform designed to revolutionise how to efficiently interpret your analytics dashboards. The Power of […]
Incentive Strategy and Communication
Creating an impactful incentive strategy, and ensuring its success through effective communication and measurement, is essential to drive performance and engagement. Through meticulously designed pre-event communications, immersive experiences, a deep understanding of motivational psychology, and a team of digital developers and data analysts, we not only aim to inspire action, but also create a lasting […]
PR Tips: 3 Things Baby Brands Should Do
In today’s competitive baby product market, distinguishing your brand is more crucial than ever. Parents are inundated with options, and their decisions are influenced by trust, authenticity, and the quality of the information they receive. To navigate this landscape successfully, baby brands must adopt strategic Public Relations (PR) tactics that resonate with their […]