Opinion Insights
Promoting Well-being and Mental Health in the Workplace
Increasing mental health awareness at work is an important step towards creating a supportive and inclusive environment. Here are some top tips on how we achieve this at CI group: Education and Training: Provide education and training sessions to employees and managers about mental health, including common mental health conditions, their signs and symptoms, and […]
Our predictions for Social Media in 2023
Social media has become an integral part of our daily lives, and it continues to evolve at a rapid pace. With the constant changes and advancements in technology, social media trends are always shifting, and it is essential to stay up-to-date with them to maximize the potential of your social media presence. Here are some […]
Why is implementing a crisis communication plan within your PR strategy so important?
Crisis communication is a strategic approach that brands use to communicate with their stakeholders or the public during an unexpected event that could harm their reputation or bottom line. It is a critical aspect of risk management that can help organizations mitigate the negative effects of a crisis and rebuild their reputation in the aftermath. […]
How can small businesses benefit from PR?
In today’s competitive market, small businesses face a significant challenge in establishing themselves and staying ahead of the competition. It’s no secret that every business owner wants their business to be successful, but it’s not always easy to know where to begin. This is where public relations (PR) comes in. PR can be an effective […]
Micro-influencers: The new way forward?
It’s no secret that influencer marketing is the new go to of modern advertising. With over 100,000 influencers in the UK and over 20+ million across the globe, brands are spoilt for choice when it comes to putting a face to their product, whatever it may be. Since 2009, influencers have used their ever-growing social media […]
Applying Behavioural Science in the Design of Incentive & Reward Systems
When it comes to B2B sales incentives, many companies rely on monetary rewards or other tangible gifts to motivate their employees. While these can be effective in the short-term, research has shown that they may not always be the most effective way to incentivize employees over the long-term. This is where the application of behavioural […]
8 ways to Maximise PR Opportunities at Trade Exhibitions
“Thanks very much for all your help. It’s been great.” This is what several clients, industry contacts and the event organisers recently said to the CI Group B2B PR team at the end of International Confex, one of the major events for conference and meetings industry. For the team, it was the end of a […]
The Future of Events is Greener: 5 Tips for Reducing Your Footprint and Building a Sustainable Future for Events
Sustainability has proved itself an essential driver for commerce, with a sizeable growth and a clear consumer shift towards products and services demonstrating stronger sustainable credentials. More than 80% of consumers would choose to buy from a business that demonstrates environmental responsibility with 33% prepared to pay a premium for it (McKinsey). So, it’s clear that good […]
Key to Success: Implementing Rewards and Incentives in Your Business
Recognising the importance of a successful rewards and incentives scheme within your business is a key part of its success. Research shows that it can improve employee retention, engagement and loyalty, as well as creating a competitive advantage, as without them, you can lose market share. Virtual First: Reducing Carbon Emissions CI Group Rewards is […]
Cross-functional collaboration has arrived to PearlCloud Analytics
To constantly improve the story behind your data, CI Group have recently evolved our Pearl Analytics platform, it will now help drive ever more efficient teams.