Opinion Insights
The Struggle of Technology Channel Players: How ABM Can Lead to Success
The Struggle of Technology Channel Players For many in the IT channel, one persistent challenge is connecting with the right decision-makers. The B2B buying journey is more complex than ever, with long sales cycles, diverse stakeholders, and intricate buying committees. The sheer pace of technological advancement also means that solutions must be delivered faster while […]
How AI is Shaping the Future of Business Analytics
If someone told us a decade ago that algorithms would soon predict customer behaviour, optimise supply chains, and even suggest the best time to send an email, you might have raised an eyebrow. But here we are, and AI is doing all that and more. It’s not just transforming industries; it’s reshaping how businesses make […]
How to Create Incentives for Partners to Use MDF
Market Development Funds (MDF) are a valuable tool in channel marketing, enabling partners to grow their business while promoting your brand. But here’s the catch: they’re only effective if your partners actually use them. Many businesses struggle with MDF underutilisation, often because partners don’t see the value or find the process too cumbersome. At CI […]
Marketing Tools Using Generative AI: What Every CMO Needs to Know
Generative AI is the hottest topic in marketing right now – and for good reason. Tools like ChatGPT, Jasper, and DALL·E are revolutionising how brands create content, connect with audiences, and streamline processes. But as with any new technology, there’s a balance between excitement and caution. If you’re a CMO wondering how generative AI can […]
AI Predictions in the IT Channel for 2025
AI continues to shape the IT channel landscape, and its influence has only accelerated in recent years. In 2024 alone, AI adoption jumped from 50% to 72%, and enterprise AI transactions surged by nearly 600%. This year, we’ve seen it become more integral in automating sales, enhancing customer engagement, and fine-tuning inventory management, offering tangible […]
How to Use MDF to Support Partner Training and Development
When it comes to channel partnerships, training and development are crucial. Your partners are often the frontline representatives of your brand, so ensuring they’re well-equipped is a no-brainer. But how do you fund and structure this effectively? That’s where Market Development Funds (MDF) can come in handy. At CI Group, we’ve seen how strategic use […]
Looking Back, Charging Forward: CI Group’s 2024 Wrapped
If there’s one thing we love, it’s an excuse to shout about our fantastic team and the exceptional work they do. So, as we wind down for the Christmas break and reflect on everything that went on at CI Group in 2024, we couldn’t resist but crunch the numbers and relive the highlights – and […]
Channel Success: Our Expertise in Channel Marketing, Enablement, End-User engagement and Rewards
We provide a holistic approach to channel marketing, combining strategy, enablement, end-user engagement, and reward programs to help IT vendors thrive. Here’s how our tailored services and expertise work: Channel Marketing Strategy: Building Effective Pathways A comprehensive channel marketing strategy is essential for growing market share through partners. We focus on everything from partner […]
Creating a Flexible Brand Framework for IT Companies: Templates and Tools
Why a Flexible Brand Framework Matters Providing a brand framework with tailored templates not only creates a cohesive look but also empowers teams to innovate while staying within set brand parameters. Offering this structure will help your design teams save time, prevent confusion, and ensure that everyone—from marketing to sales—adheres to the new visual guidelines. […]
Your Perfect Corporate Christmas Party with CI Group
As the festive season approaches, the opportunity to celebrate and connect with your team and clients is more important than ever. At CI Group, we specialise in crafting unique, luxurious, and unforgettable corporate Christmas events. With decades of experience, we provide not just events, but experiences that leave a lasting impression. Whether you’re envisioning an […]